New Unique Internet Access Without Monthly Charges Goes On-Line in Bay Area; Perfect Stocking Stuffer for Computer Purchasers.

SAN JOSE, Calif.--(BUSINESS WIRE)--Dec. 21, 1996--Cyber FreeWay goes on-line Sunday, Dec. 22, providing Bay Area 'netizens with a last-minute holiday gift: the first comprehensive, minimal cost access to the Internet and World Wide Web.

Operating with a business model paralleling that of local television, Cyber FreeWay, a Bay Area Internet Service Provider (ISP), provides essentially unlimited access to the Internet and World Wide Web without the recurring monthly subscription charges found with other services. Instead of subscribers subsidizing access through monthly fees, the Cyber FreeWay derives its operating revenue from the Interactive Hyper Net USA, Inc. "Hyper Net" system for Laser Shot Internet based advertising.

Cyber FreeWay offers subscribers access to an almost infinite range of Internet based user-definable entertainment, informational and educational resources in exchange for household demographic marketing information that permits advertisers to accurately target their messages to the subscriber's specifically stated, self-defined interests and characteristics.

"Cyber FreeWay's no monthly fee Internet access for consumers, combined with the totally unique marketing capabilities of the Hyper Net System, is the first win-win for the Internet," Don Tuttle, director of operations for Cyber FreeWay, said. "The Hyper Net system and its proprietary Hyper Space(TM) software can eliminate inefficiencies associated with traditional marketing approaches," he added.

To become a subscriber and get access to the Internet and World Wide Web through Cyber FreeWay, subscribers merely pay a one-time sign-on fee of $29.95. The fee is waived during the user's first month of use and is then billed if the subscriber decides to continue the service.

In becoming a subscriber, customers agree to receive advertising messages through a secondary on-screen window called the Hyper Space viewer, which appears on the right side of the screen whenever the subscriber accesses the Internet. The Hyper Space software delivers an advertisement in a window-like area approximately one inch, or 130 pixels, wide. Initially, the messages change once a minute while the subscriber is on-line.

Jay Shah, president of Hyper Net, said: "Our proprietary Hyper Space software seamlessly integrates the viewer window with the subscriber's browser and other Internet software. It provides immediate and full time access to most Internet services, including web browsing, email, chat, news and other features."

Advertisers using the system have the option of selecting demographic characteristics of subscribers likely to be interested in their products or services. These options make Hyper Net one of the most highly refined marketing tools ever created, Shah stated. In addition, advertisers only pay for delivery of their message to the selected demographic market, virtually eliminating waste associated with other marketing techniques.

Those wanting to become subscribers can do so by accessing the Cyber FreeWay home page at http://www.cyberfreeway.net for a free license to the Hyper Space software. On screen instructions prompt the subscriber to download software via FTP. A hotlink is also on the Hyper Net home page, http://www.hyperusa.net .

According to Shah, a number of businesses are committing to ad schedules on the Hyper Net system during its initial rollout on the Cyber FreeWay service.

The Hyper Space viewer offers both subscribers and advertisers additional benefits. Subscribers can review previously displayed messages automatically stored or "bookmarked" for one month after the first viewing or fine tune their user profile through Hyper Net's web site. Click throughs to the advertiser's web site are also available from the graphic window.

"This is the first win-win for Internet consumers and advertisers," Shah added. "Consumers get Internet access at their fingertips with nearly the same ease and expense as receiving local television programming, and advertisers can reach a highly targetable audience with definable interests using the Hyper Net system -- it's a marketer's dream."

He added that the Hyper Net system is especially powerful for advertisers who have already made the investment in a web site and who are looking for more than just hits. Just clicking in the graphic space navigates the subscriber to the hotlinks in the ads -- non-stop -- to the advertiser's web site for more information, correspondence or placing an order for goods or services. The Hyper Space software is browser independent so it works with both Netscape's Navigator and Microsoft's Internet Explorer.

The use of the Hyper Space software and Cyber FreeWay Internet services is governed by service and end-user license agreements that Hyper Net makes available to Cyber FreeWay subscribers. When a new subscriber installs the Hyper Space software for the first time, the software automatically registers the subscriber and creates a very detailed demographic profile based on the subscriber's answers to a sign-on questionnaire. This profile is then stored in a special server resident at Hyper Net and is matched to the corresponding profile request made when an advertiser wants to present a message on the system.

All activity will be independently audited and the data made available to media buyers in the formats they expect from any other advertising medium.

While there will be a number of POPs in the Bay Area to service Cyber FreeWay's subscribers, it is possible that some subscribers may incur long distance charges when they call from outside the primary service area.

Initially, Cyber FreeWay will serve only Windows-based browsers. A Mac version is scheduled by the middle of February.

Interactive Hyper Net USA is a wholly-owned subsidiary of Hyper Net Inc., headquartered in Tokyo. Hyper Net developed and deployed its system in Japan in June, 1996. Today more than 135,000 individuals have become subscribers and over 300 companies are currently using the Hyper Net system to market their products and services.

For more information on Hyper Net USA, contact Jay Shah, president, 2001 Gateway Place, Suite 750, San Jose, CA 95110. Phone: [phone]; fax: [phone]. To contact Cyber FreeWay, email to: [e-mail].

CONTACT: Interactive Hyper Net USA

Jay Shah, 408/451-1000

[e-mail]

or

Ogilvy Adams & Rinehart

Jerry Kalman, 310/996-0545 or 310/454-7435 (home)

[e-mail]