New URL doubles ad response.Have you tested different URLs in your Google (Google, Mountain View, CA, www.google.com) The largest search engine on the Web, founded by Larry Page and Sergey Brin, two Stanford University students. In 1996, they developed their "BackRub" search engine, named after its unique page ranking method (explained below). ads? You can buy additional web addresses for under $15/year, so you might want to buy several. You then can test to see which ones pull best. You can have all of them set up so that anyone typing them in is redirected immediately to your home page. You might even buy different URLs for some of your inside key landing pages. My e-book company has been getting good responses from AdWords See Google AdWords. with this ad: Dreamweaver 8 Made Easy Create your own website in 3-6 hours with this step-by-step manual. HelpForWebDesign.com We tested changing the URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. to: DreamweaverDesignHelp.com. It doubled our click-through rate The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed without hurting our sale conversion rates. Now, instead of changing only landing page titles to match the keywords we're buying, we're going to test also changing the URLs by keywords. Note: This will not get you in trouble with Google's "No redirect re·di·rect tr.v. re·di·rect·ed, re·di·rect·ing, re·di·rects To change the direction or course of. n. A redirect examination. re " policy, because they allow the listed URL to differ from the actual linked-to page--which we've kept as the old non-re-directed URL. |
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