New Television Ad Campaign for Fujifilm's 24mm Advanced Photo System; Focusing on Convenience and Compact Size.ELMSFORD, N.Y.--(BUSINESS WIRE)--June 30, 1997--Fuji Photo Film U.S.A., Inc. is debuting a new television advertising campaign for its 24mm Advanced Photo System. Created by Angotti, Thomas, Hedge, Inc. of New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , the series of three new commercials further establishes Fujifilm's concept that the new 24mm Advanced Photo System fits conveniently into everyday living, making it easier than ever to capture life's special moments through photography. All three spots end with Fujifilm's new 24mm Advanced Photo System tagline, "You Can See the Future from Here." The first commercial to air is a :15-second spot entitled, "Baby." It features a toddler with a Fujicolor Smart QuickSnap Super Slim, the smallest one-time use 24mm Advanced Photo System camera that's so compact, it fits neatly into her pocket. The voice-over narrates, "She's the reason you need a camera...Let her carry it." A 30-second spot called, "First Steps" depicts a parent attempting to photograph his child's first baby steps. Not wanting to miss this once-in-a-lifetime opportunity, he searches through his pockets looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. his Fujicolor Smart QuickSnap Super Slim. Because of the camera's extremely small size, the father confuses it with his key case, a pack of tissues and a candy bar, and pulls each out successively. Finally, he pulls out his Fujifilm QuickSnap camera -- just as his son sits down. "The 24mm Advanced Photo System Smart QuickSnap takes great pictures, and it's so small you'll always have a camera handy," the voice-over says. "The question is, where?" The third commercial is a :15-second spot called, "Wallet." Similar to "First Steps," the father mistakenly pulls out his wallet instead of the camera, and as pictures fall out accordion-style, the narrator NARRATOR. A pleader who draws narrs serviens narrator, a sergeant at law. Fleta, 1. 2, c. 37. Obsolete. asks, "Remember wallet-sized photos? How about a wallet-sized camera?" The commercials refer to the Advanced Photo System as "24mm," which describes the unique size of Advanced Photo System film. Using the "24mm" phrase will help consumers differentiate between the Advanced Photo System and traditional 35mm products. "We wanted to reintroduce consumers to the new 24mm Advanced Photo System in an easy-to-understand, easy-to-digest way," said Joan Rutherford, Director of Advertising, Fuji Photo Film U.S.A., Inc. "QuickSnaps have traditionally proven to be an ideal vehicle to generate consumer trial, and they are an inexpensive way for consumers to `get their feet wet' with the new 24mm Advanced Photo System. The Fujicolor Smart QuickSnap Super Slim is the smallest one-time use camera, so its unique size makes it a convenient and economical way to try the 24mm Advanced Photo System." The television spots are the fourth installment in Fujifilm's breakthrough campaign that began with the company's "Kids Are Different" commercial in 1993. "Kids Are Different" introduced consumers to the concept that "your pictures should be nostalgic, but your film shouldn't." The spot received the 1996 Effie award from the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. , which "recognizes achievement in meeting and exceeding objectives, in honoring teamwork between agency and client, and in creating brands that become part of the American landscape." "Baby" will begin airings on June 30 on network and national cable, including ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , CBS (Cell Broadcast Service) See cell broadcast. , NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , ESPN ESPN Entertainment and Sports Programming Network , TBS, MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. , VH-1, Nick-at-Nite, Family, Sci-Fi, E! and USA. It will also appear on CBS and USA during the U.S. Open The term U.S. Open is applied to "open" United States national championships in a particular sport, in which anybody, amateur or professional, American or non-American may compete. These include:
Production credits for "Baby," "First Steps" and "Wallet" include Jon Francis, director; Rochelle Klein, executive creative director; Les Weiner, art director; Nat Russo, copywriter; and Pam Ferman, executive producer. For more information on Fujifilm's 24mm Advanced Photo System products and services readers can access Fujifilm's web site, Smart City, on the World Wide Web: http://www.fujifilm.com. Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo, a leading manufacturer of imaging and information products. CONTACT: Fuji Photo Film U.S.A., Inc. Thomas H. Shay shay n. Informal A chaise. [Back-formation from chaise (taken as pl. )] Noun 1. Carol S. Smith 914/789-8145 or Edelman Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Worldwide Mindy Kramer Hillary Deutschman 212/768-0550 |
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