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New Survey by lucy Finds Giving to Charity at Register is Growing Trend.


Proceeds from Purchases Help Customers Give Back

PORTLAND, Ore. -- As many women can attest To solemnly declare verbally or in writing that a particular document or testimony about an event is a true and accurate representation of the facts; to bear witness to. To formally certify by a signature that the signer has been present at the execution of a particular writing so as , shopping is a frequent form of therapy, but a new survey reveals that women now shop to make others feel better, too. Today, retailers like lucy activewear, a Portland-based company that specializes in flattering, functional and stylish activewear for women, are donating proceeds from clothing sales to a variety of local and national charities, a practice which plays an unexpectedly large part in women's purchasing decisions. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the survey, which was conducted by Kelton research on behalf of lucy activewear, a whopping ninety percent of women are more likely to buy a clothing item if a retailer is making donations based on its sale to a charity whose mission they agree with. Women also choose where to shop based on a retailer's willingness to give back to the community. Nearly 9 out of 10 women or eighty-seven percent agree that their decision to shop at a store is influenced by whether or not the store donates.

lucy understands the importance of giving back to the community. Each season, the activewear company designs a unique graphic tee to help women support a cause that is important to them, whether breast cancer research or heart health awareness. A portion of the proceeds from the sale of these tees are donated to local and national charities, which is an easy way for women to give back while shopping.

This February, lucy has designed four limited edition Valentines tees in support of Heart Health Awareness Month. Throughout the month, lucy will donate ten percent of the proceeds from these cotton tees with exclusive heart graphics to WomenHeart, a non-profit working to improve the quality of life and healthcare for women living with heart disease.

Available in white, coral and red as well as in short and long sleeve versions, these tees are a stylish way for women to celebrate Valentine's Day Valentine's Day: see Saint Valentine's Day.
Valentine's Day

Lovers' holiday celebrated on February 14, the feast day of St. Valentine, one of two 3rd-century Roman martyrs of the same name. St.
 while raising awareness Raising awareness is a common phrase advocacy groups use to justify a particular event, brochure or even the entire organization. Raising awareness refers to alerting the general public that a certain issue exists and should be approached the way the group desires.  of heart disease in women when heading to the gym, running errands or attending a community meeting. For a look at lucy's stylish Heart Health Awareness tees, please visit www.lucy.com/heart.

"Heart disease is one of the biggest challenges facing our customers, and we wanted to find a way to get them involved in finding a cure," said Mike Edwards, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of lucy. "We hope that women will wear one of lucy's signature tees during the month of February and feel confident that their purchase benefited a valuable non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes.  that is helping those who are suffering from heart disease."

lucy's fit, fabric and function

lucy carries an array of exclusive styles each season classified into four signature categories: active, energy, balance and essentials. Lucy also offers three signature fabrics: lucy tech[TM], lucy flex[TM] and lucy lux[TM], that provide function and style for a variety of activities from running on the treadmill to running errands in the city.

In addition, many of lucy's tops and pants come in lengths, giving women the opportunity to find the perfect pair of pants In mathematics, a pair of pants is a simple two-dimensional surface resembling a pair of pants. In hyperbolic geometry, pairs of pants are sewn together, leg to leg, or leg to waist, to create Riemann surfaces of arbitrary genus.  and stylish tank to keep covered.

For more information about lucy's unique activewear, please visit www.lucy.com.

About lucy

lucy is a Portland, OR-based lifestyle apparel company for women who value fit, style and performance. lucy isn't a specific person - she lives in all of us as we attempt to live a healthy, balanced life. Life is not only about being at the gym or yoga studio; it's about the everyday routine of multi-tasking errands, activities with family and friends, and taking care of yourself from the inside out. An expert in active ways of life, lucy listens carefully to the needs of women and creates apparel with on-the-go performance and versatility, as well as a healthy dose of style and color. With its own lucy label and exclusive designs from other designers and brands, lucy stands apart and inspires confidence in those who wear the products and visit the stores.

lucy is a privately-held company with investors including Chico's FAS, Inc. (NYSE NYSE

See: New York Stock Exchange
:CHS (Cylinder Head Sector) An earlier method of addressing a hard disk by referencing all three physical elements of the drive. It was superseded by logical block addressing (see LBA). ) and venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed
5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1]
 Lone Pine Capital, Maveron LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, Oak Investment Partners and Sutter Hill Ventures.

The company operates 42 stores in Arizona, California, Colorado, Washington D.C., Illinois, Maryland, Oregon, Texas, Virginia and Washington, and online at www.lucy.com.

About WomenHeart

WomenHeart is the nation's only national patient advocacy Patient advocacy refers to speaking on behalf of a patient in order to protect their rights and help them obtain needed information and services. The role of patient advocate is frequently assumed by nurses, social workers, and other healthcare providers.  organization serving the 8,000,000 American women living with heart disease and provides them support, information and advocacy. We aim to improve their quality of life and healthcare, to include early detection, accurate diagnosis and proper treatment.

We offer community-based Support Networks in nearly 40 communities across America that provides a variety of services to women heart survivors, as well as national educational seminars and membership conferences. Our complimentary monthly e-mail newsletter provides up-to-date information on our program activities, as well as gender-specific cardiac medical research and information. Our online store provides a bookstore and heart-themed scarves scarves  
n.
A plural of scarf1.


scarves
Noun

a plural of scarf1
, ties and jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion.

The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring.
 for sale.

Our fitness and wellness resources provide helpful information on quitting smoking, exercising and eating for a healthy heart.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 31, 2007
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