New Study Reveals Games Have Gone Mainstream: Nearly Half of All U.S. Consumers* Have Played Either Online, Video or Cell/PDA Games.NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- America Online See AOL. , Inc.:
-- AOL(R) Games Reveals Video Games Are a Family Affair; Approximately Four Out of Five (79%) Say They Have Played Video Games with Their Families -- Video Games Are Not Just For Kids and Teens Anymore; 39% of Adults (18-55) Have Played Games On Their Computer, Console or Cell Phone -- A Quarter of Gamers (12-55) Admit To Playing All Night Long; About A Third of Teen Gamers Would Prefer To Have A Video or Online Video Game If Stuck An A Deserted Island
Move over movie night and make room for video games See video game console. . According to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. a new scientific survey commissioned by AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. (R) Games, video games have evolved in the popularity to rival other traditional family-fun activities. The survey found that approximately four out of five (79%) "gamers" ages 12 - 55 have played video games with their families. Correspondingly, the survey also found that nearly half (46%) of all U.S. consumers, ages 12-55, have played an online, video or cell/PDA game.
"Given the growing interest in online gaming See gaming. and video game content we see at AOL Games, these large numbers certainly were expected and confirm our belief that gaming on all platforms is becoming a bigger part of people's lives," said Ralph Rivera, Vice President and General Manager of AOL Games. "This interest has gone beyond just playing games to accessing reviews, hints and cheats and is a big reason why we created our own series of original video games initiatives and other exclusive programming."
The study, a nationwide telephone survey of more than 1,005 Americans between the ages of 12 - 55 uncovered additional surprising results about consumer's attitudes and behavior regarding video games.
Games - They're Not Just For Teens Anymore
Games, which have traditionally been a teenage pastime, have infiltrated the adult world. The survey found that almost two in five (39%) adults, ages 18-55, have played games either on their computer, console or cell phone/PDA. Furthermore, about one-in-ten (10%) of those adults admit that they have become addicted and more than a quarter (27%) who play games said they have played games all night until the sun came up.
The survey also found that about one-third (34%) of 12-55 year olds that play online games have purchased a computer game in the last six months and out of all gamers, 18% of them have purchased an online or video game mainly because it features a movie character such as Spider-Man or James Bond.
Is Adult Content In Games Over the Line?
While Americans are engaging in video games more than ever, the survey also uncovered critical attitudes regarding the amount of sex and violence in games. About half (47%) of Americans (age 12-55) say there is too much violence in online gaming while slightly less (40%) say there is too much sexual content. More than half (57%) think that violence in video games contributes to an increased amount of violence in our country. Furthermore, about two-thirds (66%) would go as far as saying that the government should ban the selling of violent or sexually explicit video games to those under the age of 18.
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shipwrecked sailor; lost for eleven years. [Br. Lit.: “Enoch Arden” in Benét, 316]
commander of H.M.S. Bounty who was cast adrift by mutinous crew. [Am. Lit. Gamer
The survey also uncovered that many would prefer to bring their favorite video/online games with them if marooned on a desert island for a week. In fact, when people were asked if they had to choose between an iPod(R) or MP3 player A digital music player that supports the MP3 format, which was the audio format that started a revolution in online music downloads and distribution. All portable music players, the iPod being the most popular, support MP3 along with one or more other audio formats. , TiVo(R), DVD player A stand-alone device that plays DVDs. It contains a DVD drive and the electronics to decode the digital video. The device may play only manufactured DVDs, or it may be able to play DVD-R, DVD-RW and DVD+RW discs. DVD players are cabled to a TV or home theater system for display. , cell phone/PDA, Internet/online games or video games for entertainment on the island, more teens responded that they would rather have their online or video games (34%) than their iPod device (26%). Interestingly, those ages 45-55 years say they would most prefer online games (30%) if stuck on a desert island over other electronic devices such as DVD players, iPods and TiVo devices.
Tired and Hungry, but Having Fun
The survey also found that playing online games is changing people's lifestyle -- in some cases by replacing their daily activities, including sleeping and eating. Those gamers surveyed admitted to having missed a favorite TV show (33%) to play an online or video game, skipping a meal (19%) and even playing games all night until the sun came up (25%).
Turn That Computer Off and Do Your Homework!
Have online and video games become a homework procrastination aid? The survey found that teens spend an average of three hours playing online games and four hours playing video games - equal to the average amount of time they spend studying per week (7 hours).
The Online Card Game Remains King
The survey found that online card games are hotter than ever. This category is the most popular on the Web and is preferred by 66% of all online game players. Another interesting fact uncovered in the online gaming space is that many online gamers have moved beyond casual games. Almost one in five (18%) of online gamers have played a Massive Multiplayer Online Role Playing Game See CRPG. (MMORPG (Massively Multiuser Online Role Playing Game) A role playing game on the computer played by many people. An MMORPG differs from a regular computer role playing game because its environment is perpetual. ) such as The Matrix Online or Everquest and about one-third (31%) have heard of these games.
Gaming Break Anyone? Just Don't Tell The Boss
The survey also found that thanks to advances in mobile games, gaming during work and school is on the rise, with 13% of those surveyed, ages 12 - 55, saying they play games on their cell phone or PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). . About one-third (32%) of teenagers who play cell phone games report playing them at school, while one in five adults (20%) who play games on their cell phone or PDA do so at work. In addition, among cell or PDA game players age 12 -55, about one-third, (33%), have purchased a game for their cell phone or PDA.
This AOL Games Poll was conducted by telephone April 21-May 1, 2005 among a random sample of 1,005 (801 adults age 18-55 and 204 teenagers age 12-17 throughout America.
The margin of error for the entire sample is approximately +/-3 percentage points. The margin of error is higher for subgroups. Surveys are subject to other error sources as well, including sampling coverage error, recording error, and respondent error.
Schulman, Ronca, & Bucuvalas (SRBI SRBI Schulman, Ronca and Bucuvalas Inc. (New York, NY) ) Public Affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. designed the survey and conducted all interviewing.
*12-55 year olds polled
About AOL Games
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