New Stella packaging.

New six- and 12-pack designs for Stella Artois will be out in August, importer Labatt U.S.A. reports.

"Stella is a prestige brand, and the redesign better communicates that standing to Stella Artois fans, as well as consumers shopping for an upscale, import," said Steve Ward, director of European brands for Labatt U.S.A.

Stella is now in 35 U.S. markets.