New Staples 'Button to Button' Commercial Continues To Press Easy Button(TM) Humor; Staples Launches a Downloadable Easy Button for Computer Desktops.FRAMINGHAM, Mass. -- Staples, Inc. (Nasdaq: SPLS), the world's largest office products company, today announced new television creative called "Button to Button," showcasing how Staples makes it easy to get organized. The new spot will debut Staples "This Is Your Year" marketing which emphasizes that Staples is your Easy Button to get organized and maintain personal security throughout 2006. Building on the company's popular "Easy Button" advertising campaign, the spot will launch January 1, 2006 and air on national network and cable television. "Organizing an office can be overwhelming -- this spot uses humor humor, according to ancient theory, any of four bodily fluids that determined man's health and temperament. Hippocrates postulated that an imbalance among the humors (blood, phlegm, black bile, and yellow bile) resulted in pain and disease, and that good health was to illustrate how Staples can be your Easy Button for creating order out of chaos," said Shira Goodman, executive vice president of marketing for Staples. The 30-second "Button to Button" commercial kicks off in an extremely disorganized dis·or·gan·ize tr.v. dis·or·gan·ized, dis·or·gan·iz·ing, dis·or·gan·iz·es To destroy the organization, systematic arrangement, or unity of. office with towering stacks of paper and file folders avalanching out of storage closets. During a conversation among three small business employees, one of them mentions that his Easy Button is missing amongst the unruly mess that is their office. Another of the employees offers up their Easy Button to help locate the missing one. With the press of the Easy Button, an organized office is revealed and the missing Easy Button appears on the desk. However, one worker has mysteriously vanished to be found filed away in a cabinet. The commercial, created by McCann-Erickson will debut on Sunday January 1, 2006, airing on national network and cable television. Further extending Staples Easy Button marketing, on January 1, 2006, a downloadable Easy Button will be available for computer desktops. With the click of the Easy Button, customers can link directly to Staples website and access all the products needed to make 2006 "Your Year," including internet security ''This article or section is being rewritten at Internet security is the process of protecting data and privacy of devices connected to internet from information robbery, hacking, malware infection and unwanted software. protect software, paper shredders Paper shredders are used to cut paper into very fine strips or tiny paper chips. Government organizations, businesses, and private individuals use shredders to destroy private, confidential, or sensitive documents. , organizing supplies, locking file cabinets, safes, and surge protectors A device that provides protection against power surges. See surge suppression. See also traffic surge protection. . Staples continues to carry its signature Easy Button desk accessory In the Macintosh, a program that is always available from the Apple menu no matter what application is running. Beginning with System 7, all applications can be turned into desk accessories. in stores and online as a quirky quirk n. 1. A peculiarity of behavior; an idiosyncrasy: "Every man had his own quirks and twists" Harriet Beecher Stowe. 2. and fun item, perfect for the office. In support of The Staples Foundation for Learning(TM)'s commitment of $1 million to Boys & Girls Club Girls Club is a 2002 American television series created by David E. Kelley, who was also it's producer and executive producer. Only two out of a total of thirteen episodes created were broadcast on Fox Television in the United States and Global Television in Canada. of America, Staples, Inc. will donate 2005 proceeds from sales of the Easy Button (TM), up to $1 million, to Boys & Girls Club of America. About Staples Staples, Inc. invented the office superstore concept in 1986 and today is the world's largest office products company. With 65,000 talented associates, the company is committed to making it easy to buy a wide range of office products, including supplies, technology, furniture, and business services. With 2004 sales of $14.4 billion, Staples serves consumers and businesses ranging from home-based businesses to Fortune 500 companies in 21 countries throughout North and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , Europe and Asia. Headquartered outside of Boston, Staples operates approximately 1,716 office superstores and also serves its customers through mail order catalog, e-commerce and contract businesses. More information is available at www.staples.com. |
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