New SeaChange Spot Systems Secure Local Ad Opportunities Amid All-Digital Transition; Leading Spot Inserters Evolve to 200 Channels; SeaChange QuickSilver Simplifies Ad Prep for Analog, High Definition and VOD.MAYNARD, Mass. -- This week SeaChange International  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . (Nasdaq: SEAC SEAC Student Environmental Action Coalition SEAC Spongiform Encephalopathy Advisory Committee SEAC Southeast Archeological Center (National Park Service) SEAC South East Asia Command (Allies WWII) ) introduced systems and software that ensure the growth of local advertising revenues amid the transition to all-digital multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple television operations. At the Cabletelevision Advertising Bureau's annual sales conference sales conference n → conferencia de ventas sales conference n → réunion f de vente sales conference n → , SeaChange unveiled new high-density inserters, a content preparation workstation and a digital cue tone solution to help the $5 billion local cable advertising industry capture disparate analog, High Definition and video-on-demand placements, while minimizing operational complexities and expenditures. "Our customers' challenge is no longer simply to determine which channels to make ready for local ads, but how to work efficiently with simulcast channels, extend their reach to High Definition and get set for on-demand ads," said James Kelso, vice president/general manager of broadband systems, SeaChange. "While the transition to all-digital operation is inevitable, SeaChange's advertising customers can secure new ad revenues without disrupting current business, while recovering capital investment in less than two years." One-step ad prep for analog, digital and VOD See video-on-demand. VoD - video on demand Ad operations are rapidly encompassing larger digital channel line-ups and assessing on-demand's targeting potential. While ad content preparation could become unwieldy, the new SeaChange QuickSilver quicksilver: see mercury. (1) (QuickSilver Technology, Inc., San Jose, CA, www.qstech.com) A mobile communications company that specializes in a reconfigurable logic chip for cellphones and PDAs. See adaptive computing. Input Workstation transforms ads into digital assets that are ready for insertion across Standard Definition and High Definition television channels and VOD streams. Using industry standard high-grade encoders, QuickSilver encodes taped content into a standard MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). format, creates supporting metadata and manages content transfer to ad insertion systems and video-on-demand systems, while ensuring on-air video and audio quality. An open design and compliance with industry standards, such as CableLabs' VOD ADI, enable QuickSilver to serve a mix of disparate platforms seamlessly. Opening digital nets for local spots Today, many digital television networks still don't embed digital cue tones for local digital ad insertion. With SeaChange's Digital Tone Suite, ad operations can bridge this digital content divide by injecting SCTE-35 triggers into digital network feeds to signal downstream ad insertion systems to place scheduled ads. This Digital Tone Suite can be centralized so that digital network feeds with embedded triggers can be distributed across multiple insertion sites, resulting in a cost-effective approach for all-digital insertion. Even in highly distributed operations Distributed Operations (DO) is a new warfighting concept being adopted by the United States Marine Corps and is being developed by their Warfighting Laboratory as a response to the changing environment of the Global War on Terror. , this injection gear provides redundancy and fail-over protection to ensure tone receipt and commands for real-time digital injection and ad splicing splicing /splic·ing/ (spli´sing) 1. the attachment of individual DNA molecules to each other, as in the production of chimeric genes. 2. RNA s. . New cost-performance advantages SeaChange offers a range of digital transport stream inserters to help operators make an affordable end-to-end insertion platform upgrade today to support ads for any output. While the SeaChange Spot 20200 and Spot 20100 inserters seamlessly integrate with analog Spot systems, these new high-density systems have an open hardware design, standard file transfer protocols A list of notable file transfer protocols: List of file transfer protocols Primarily used with TCP/IP
The Spot 20200 supports an unprecedented total of 200 channels for ad insertion in a single compact chassis. For less demanding or distributed operations, the Spot 20100 supports 100 channels and the Spot 2048 supports 48 channels. Each of the new inserters stores up to 3,000 spots. Fiber and copper GigE connectivity makes them compatible with enterprise and telecom networks and "one-to-many" inserter/QAM interconnects. Ensuring on-air spot delivery SeaChange extends its fundamental advertising systems reliability with its Spot Plus software for the Spot 20200, Spot 20100 and Spot 2048 inserters. Spot Plus further reduces the potential for equipment failures that would result in greater impact on today's growing and increasingly centralized ad operations. This optional Spot System component eliminates single points of failure within insertion systems by monitoring operations for catastrophic failures (AC power, CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. , memory and network links), thereby increasing first-time run rates without adding operational complexity. SeaChange demonstrates its advertising solutions this week at the Cabletelevision Advertising Bureau Cable Sales Management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a Conference in Chicago. First deployed in 2000 and now supporting over 100 broadband networks  This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.You can assist by [ editing it] now. delivering video services, SeaChange's VOD servers and software are the platform for the majority of commercial on-demand television services around the world. In cable advertising, SeaChange Spot Systems are responsible for delivering hundreds of thousands of ads each day. With its partners Atlas and Visible World, SeaChange is leveraging its unique expertise to create pragmatic solutions that bring new targeted advertising opportunities to television on-demand. Additionally, its server systems are supporting the storage and delivery of video content for hundreds of broadcasters, studios and television networks around the world. About SeaChange International SeaChange International provides digital video systems that are changing television. Its powerful server and software systems enable television operators to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy-winning MediaCluster technology, thousands of SeaChange systems are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. SeaChange is headquartered in Maynard, Massachusetts Maynard is a town in Middlesex County, Massachusetts, United States. As of the 2001 census, the town population was 10,037. History Maynard, located on the Assabet River, was first settled in 1638 and was officially incorporated in 1871. and has product development, support and sales offices throughout the world. Visit www.schange.com. MediaCluster and SeaChange are registered trademarks of SeaChange International, Inc. |
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