Printer Friendly
The Free Library
14,507,882 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

New Rose is a Living Tribute To 40 Years of Dreams With Barbie Doll; World's Largest Rose Grower Salutes the World's Most Popular Fashion Doll.


MEDFORD, Ore.--(BUSINESS WIRE)--April 15, 1999--

Barbie(R), the world's most popular fashion doll Fashion dolls are dolls designed to be dressed and redressed to reflect fashion trends or occasionally fantasy play. The dolls are typically plastic or vinyl, and are manufactured both as toys and as collectibles. They are enjoyed by many age groups. , has charmed children and collectors alike since her 1959 introduction.

Jackson & Perkins, America's oldest mail-order gardening company, has honored many famous people with roses since its founding in 1872. Now, Jackson & Perkins has teamed with Mattel to honor the Barbie(R) doll on her 40th anniversary with her first living tribute -- the Barbie(TM) Rose, and Mattel continues the salute with the new collectible Rose Barbie(R) doll.

The Barbie Rose was developed by Dr. Keith Zary, Jackson & Perkins' internationally renowned rose hybridizer hy·brid·ize  
intr. & tr.v. hy·brid·ized, hy·brid·iz·ing, hy·brid·iz·es
1. To produce or cause to produce hybrids; crossbreed.

2.
, over a period of several years. Zary, recipient of the world's most prestigious hybridizing awards, carefully nurtured this rose, selected from thousands of potential new varieties, because of its stunning color -- "Barbie pink." An added plus: the new rose is a miniature, so its perfect blooms fit into the Barbie doll's garden.

Barbie joins a roster of distinguished role models with their own roses, such as Diana, Princess of Wales Diana, princess of Wales
 orig. Lady Diana Frances Spencer

(born July 1, 1961, Sandringham, Norfolk, Eng.—died Aug. 31, 1997, Paris, France) Consort (1981–96) of Charles, prince of Wales.
(TM); First Lady Barbara Bush; evangelist Billy Graham Noun 1. Billy Graham - United States evangelical preacher famous as a mass evangelist (born in 1918)
Graham, William Franklin Graham
; John F. Kennedy "John Kennedy" and "JFK" redirect here. For other uses, see John Kennedy (disambiguation) and JFK (disambiguation).
John Fitzgerald Kennedy (May 29, 1917–November 22, 1963), was the thirty-fifth President of the United States, serving from 1961 until his assassination in
 and Abraham Lincoln.

"Throughout the Barbie doll's 40 years and 75 careers, she has helped girls to realize they can be anything they want to be," noted Leslie Freytag, senior vice president of marketing and merchandising for Jackson & Perkins. "Jackson & Perkins believes in this message, and we honor that heritage with this rose."

Indeed, the Barbie doll's many vocations have expanded girls' visions of what they can do by blazing trails into careers ranging from doctor to engineer to professional athlete. Barbie has reflected trends and been a role model for girls to dream about ambitious goals. "The 40th anniversary is a perfect opportunity for the Barbie brand to help provide the tools for little girls to achieve their dreams," Adrienne Fontanella, president, Barbie. El Segundo El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif.-based Mattel has embarked on an exciting program during the 40th anniversary to communicate a special message to girls: "Be Anything."

As an elegant rose in its own right, the new Barbie Rose is a premium-quality product that has passed the rigorous standards of Jackson & Perkins. It is shipped fresh from the grower, covered in vibrant pink buds and planted in a keepsake ceramic cachepot cache·pot  
n.
An ornamental container for a flowerpot.



[French : cacher, to hide; see cache + pot, pot (from Old French, from Vulgar Latin *pottus).]
 accented with a garland of roses in relief. The price is $39.95, plus shipping, handling and applicable tax.

The Barbie Rose is a perfect companion to the new Rose Barbie doll Barbie doll

popular dress-up doll; extremely conventional and feminine. [Am. Hist.: Sann, 179]

See : Fads
, which will be available from Jackson & Perkins first, beginning April 15. The premiere edition of the A Garden of Flowers(TM) collection of Barbie dolls, Rose Barbie is the first doll in a series which will consist of dolls representing various flowers.

Rose Barbie is dressed in a pink gown with a rose-motif lace overskirt o·ver·skirt  
n.
An outer skirt, especially a shorter one worn draped over another skirt.

Noun 1. overskirt - an outer skirt worn over another skirt
skirt - a garment hanging from the waist; worn mainly by girls and women
 and clusters of ribbon roses at the sleeves. She carries a single pink "rosebud" with streamers Streamers is a play by David Rabe.

The last in his Vietnam War trilogy that began with The Basic Training of Pavlo Hummel and Sticks and Bones
 and wears a pale green sash at her waist and a twist of "pearls" and ribbons in her strawberry blond hair. The approximate retail price is $60.

Both the Barbie Rose and Rose Barbie doll are available first from Jackson & Perkins Company at 800/292-4769 or on the Web at www.jacksonandperkins.com. Each sold separately.

(R)1999 Mattel, Inc. the Barbie doll likeness and character, the color "Barbie pink" and other trademarks designated by (R) and (TM) are U.S. trademarks of Mattel, Inc. All Rights Reserved.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Geographic Code:1USA
Date:Apr 15, 1999
Words:562
Previous Article:Mag-Tek Signs Reseller Agreement With The Horizon Group.
Next Article:American HomePatient Reports Financial Results for 1998; Company also Announces Agreement with Bank Group on Amended Credit Facility.
Topics:



Related Articles
Mattel Giving Middle-Aged Barbie a Major Makeover.(Brief Article)
A Doll's House.(Adrienne Fontanella)(Brief Article)(Interview)
REALITY CHECK ARRIVING FOR REPROPORTIONED BARBIE.(News)
MATTEL TINKERING WITH MULTIMEDIA\Barbie, Hot Wheels versions in works.(BUSINESS)
BURBANK WOMAN OUT OF CLOSET WITH BARBIE COLLECTION.(NEWS)
McDonald's deal feeds on popularity of Bratz dolls.(Up Front)
Successful Bratz dolls move into Hollywood.(Up Front)
Desperate dolls: Barbie, Bratz face weak demand.(Up Front)
Local toy firms expect to rely on sales of best-known brands.(Up Front)
Barbie's Taiwanese homecoming: a plastic, fantastic tale of globalization.

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles