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New Riders WWW Yellow Pages celebrates anniversary with new look, new features.


INDIANAPOLIS--(BUSINESS WIRE)--May 28, 1996--New Riders Official World Wide Web Yellow Pages Web sites that provide searchable databases of business listings. Some also include additional information such as maps, driving directions, and Web addresses. Following are some of the popular yellow pages sites. See Web white pages and Web search engines.

www.tollfree.att.net www.
 (http://www.mcp.com/nrp/wwwyp) celebrates its one-year anniversary on the Internet this month with a new look and features that simplify use of the online directory named after the book by New Riders Publishing (NRP (Network Resource Planning) The planning, scheduling and control of a computer network. It includes documentation writing and network diagramming, analyses of traffic and congestion, analyses of application behavior and demand, procedures for failsafe and disaster ).

A joint venture of NRP and Macmillan Online, the Internet publishing division of Simon & Schuster Simon & Schuster

U.S. publishing company. It was founded in 1924 by Richard L. Simon (1899–1960) and M. Lincoln Schuster (1897–1970), whose initial project, the original crossword-puzzle book, was a best-seller.
, the electronic NRP Official WWW WWW or W3: see World Wide Web.


(World Wide Web) The common host name for a Web server. The "www-dot" prefix on Web addresses is widely used to provide a recognizable way of identifying a Web site.
 Yellow Pages includes listings of over 200,000 Web sites. Use of the directory is free to consumers who visit the Information SuperLibrary (TM) (http://www.superlibrary.com) to register their Web sites or to look up other sites. The directory currently averages nearly 10,000 searches and 1,500 new submissions each day.

In addition to accepting free Web site submissions Web site submission is the process of giving a certain websites URL and Title to search engines, asking them to list the site on their results.

The submission process varies in how long it takes by which search engine used, and how much the client wants to pay.
, the Yellow Pages offers enhanced listings to paying advertisers. Among new features is a database that gives advertisers priority listings.

"Our business section alone has more than 55,000 entries," says Macmillan Online Vice President and Publisher Jordan Gold. "Even in a well-defined search, it would take some time to get through the entire section. Our advertisers' database gets priority and returns entries for any relevant search, no matter how many sites they compete with."

Other new features include:

-- A top-of-the-page tool bar that simplifies searching the

Yellow Pages and makes it easier for users to submit

their Web sites.

-- A forms application that is returned with the user's search

results to facilitate repeated searches.

-- A display of the submission date and relevance score for each

entry returned. This enables users to assess how close

the returned entry matches search requirements and how old

the listing is.

-- Reformatted text that makes search results easier to read and

offers more room for entries on each screen.

The NRP Official World Wide Web Yellow Pages resides in the Information SuperLibrary (TM) Web site, the Internet home of Simon & Schuster, the world's largest English language English language, member of the West Germanic group of the Germanic subfamily of the Indo-European family of languages (see Germanic languages). Spoken by about 470 million people throughout the world, English is the official language of about 45 nations.  book publisher.

The Information SuperLibrary averages more than two million hits weekly from 75,000 new customers and offers features such as an online bookstore with more than 5,000 books; a software library containing thousands of demo software, shareware, source code and freeware Software that is distributed without charge and which may be redistributed without charge by its users. However, ownership is retained by the developer who may change future releases from freeware to a paid product (feeware). See shareware, free software and public domain software.  software files; and full-text versions of the most popular Web authoring books, such as Special Edition Using HTML HTML
 in full HyperText Markup Language

Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web.
 and The Internet Starter Kits for the Macintosh and Windows.

Macmillan Online is a division of Macmillan Publishing USA, a unit of Simon & Schuster, the publishing operation of Viacom Inc.

NOTE TO EDITORS: The email address See Internet address.  below should contain the

"at" symbol after "klasalle". Also, the

World Wide Web addresses should contain double

slashes after "http:". It is possible these

symbols might not appear properly in some

systems.

CONTACT: Macmillan Online, Indianapolis

Kim LaSalle, Marketing Manager,

Ph: 317/581-3719, Fax: 317/581-3811

klasalle@mcp.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 28, 1996
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