New Retail Report by Global Advertising Strategies Forecasts Multicultural Marketing Trends.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Global Advertising Strategies has issued a new report, Multicultural mul·ti·cul·tur·al adj. 1. Of, relating to, or including several cultures. 2. Of or relating to a social or educational theory that encourages interest in many cultures within a society rather than in only a mainstream culture. Marketing Trends in Retail Industry, which examines multicultural marketing trends in the retail industry. The report outlines major opportunities, presents case studies and suggests actions which retailers should take in order to attract multicultural consumers. The report delves Delves is a village in County Durham, in England. It is situated a short distance to the south of Consett. into the influence of the ethnic community on the overall retail industry, citing increased buying power Buying Power The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. as the main component retailers should consider. Armed with an overall increase in education among ethnic communities, the findings indicate that the combined buying power of the U.S. multicultural population in the next three years will exceed $3.2 billion. Max Smetannikov, Global's VP of Business Development and Analysis, along with co-author co·au·thor or co-au·thor n. A collaborating or joint author. tr.v. co·au·thored, co·au·thor·ing, co·au·thors To be a collaborating or joint author of: "He and a colleague . . . Cynthia Rogers Maignan, formerly of Sears Roebuck & Co, also discuss the importance of cultural sensitivity and other considerations in communicating the message to potential customers in the U.S. ethnic communities. The most immediate change, the report suggests, lies with customer service, which is shifting into bilingual mode; with merchandizing, including products that appeal to consumers with a radically different sense of style from typical Caucasian Americans; and with marketing, which in its message now shifts between ethnic groups, between languages and between ethnic and mainstream media. The report is written for marketing, consulting and advertising professionals with retail clients who are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. specific marketing enablement and targeting. Additionally, it serves as a definitive guide for marketing professionals in retail and consumer-oriented companies of any size. For more information about the Global studies please go to www.ethnicusa.com About Global Advertising Strategies: Global Advertising Strategies is a leading integrated-marketing, research and advertising consultancy, specializing in helping companies reach fast growing niche, multicultural and emerging markets in the U.S. and worldwide. Global's market/product optimization methods, ROI-centric campaign management strategies, and unique industry segment knowledge have been a catalyst for clients worldwide. Global's practical understanding of the fast growing ethnic and multicultural markets enables growth of many international and regional leaders, while measurably improving their market position. A partial list of past and current clients includes Aerosvit Ukrainian Airlines, Aeroflot, Lufthansa, SAP, WDT WDT Watch Dog Timer (embedded systems) WDT warning and display terminal (US DoD) WDT Western (Europe) Daylight Time (GMT+0100) , Primus Telecommunications, FirstUnion Securities, Heineken and MoneyGram. Headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , with offices and affiliates in Moscow, Russia and locations worldwide, Global Advertising Strategies is privately owned and backed by international investors. For further information call +1-212-964-0030 x128 or visit at www.ethnicusa.com. |
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