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New Research Shows Digital TV in China is Much Lower than the Global Average.


DUBLIN,Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c50089) has announced the addition of "China Digital TV Market Operation Report 2005-2006" to their offering.

This report surveys the development course and the status quo [Latin, The existing state of things at any given date.] Status quo ante bellum means the state of things before the war. The status quo to be preserved by a preliminary injunction is the last actual, peaceable, uncontested status which preceded the pending controversy.  of China's Digital TV, compares China's TV industry with that of developed countries, analyses China's related policies, explores the industrial chain and provides possible development trends on the basis of a full range of statistics and cases.

Digital TV is an information service platform where digital signals are adopted from the TV programs, signal emission and transmission to TV sets. With information capacity four to fivefold fivefold
Adjective

1. having five times as many or as much

2. composed of five parts

Adverb

by five times as many or as much

Adj. 1.
 that of ordinary TV and horizon definition three-odd-fold that of ordinary analog TV, Digital TV not only supports the future Scanning Standard signal, but also supports certain horizontal scanning signal of cable TV, AV, DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
, Progressive DVD See progressive scan DVD. , computer, digital camera and digital video camera ,etc.

Globally, from the satellite digital TV started in 1994 to the Digital Television Terrestrial Broadcasting started at the end of 1998, digital TV has started up completely. By the end of 2005, there have been 170 million consumers of digital TV worldwide, increasing by about 40 million consumers compared to 2004. The UK has the highest pervasion per·vade  
tr.v. per·vad·ed, per·vad·ing, per·vades
To be present throughout; permeate. See Synonyms at charge.



[Latin perv
 ratio of digital TV all over the world at 70%, followed by USA with a pervasion ratio of 55%; while in Japan it is 50% and in Europe it's about 30%; globally a little more than 16% on an average.

It is obvious that the digital TV pervasion ratio in China is much lower than that of the globally average level, even a bigger gap between UK and USA respectively. Reasons for this are various, including policy, funding and the lack of content, etc.

China's cable TV (CATV (Community Antenna TV) The original name for cable TV. It used a single antenna at the highest location in the community in order to deliver a quality signal to homes in areas with hilly terrain or other interference. ) industry has a history of 30 years up to 2006. Through years of development, CATV is now the largest cable TV network throughout the world and has become one of the most important components in China's radio TV industry. Currently, China's digital TV is mainly cable digital TV relying upon the CATV network.

Digital mobile TV realizes the broadcasting and receiving of digital programs through radio digital signal emission and ground digital receiver, taking buses, taxis taxis (tăk`sĭs), movement of animals either toward or away from a stimulus, such as light (phototaxis), heat (thermotaxis), chemicals (chemotaxis), gravity (geotaxis), and touch (thigmotaxis). , subways, light rails, business cars and personal cars, etc as its carriers. In a sense, mobile TV has become the best information channel of some citizens.

China started to transmit CCTV CCTV
abbr.
closed-circuit television


CCTV closed-circuit television
 programs nationwide with communication satellites in 1985. For the past 21 years, China has made a great progress in satellite broadcasting & TV technology. The adoption of satellite digital compression technology elevates the signal quality of TV programs from CCTV or provincial broadcast TV stations and expands the population coverage of broadcast and TV. Thanks to satellite television 1,226 million Chinese were covered in 2005, with a coverage ratio of 95.81%, much higher than the 68.3% in 1985. Yet due to a certain policy factor, live broadcast of digital TV in China is still being restricted to some extent. Anyway, nothing can hinder its development trend in the long term.

Compared with developed countries, China has lagged far behind in the field of digital TV, yet it made rapid progress in 2005; altogether 4.13 million Chinese subscribed digital TV, increasing by over twofold compared to the previous year. Among them, 3.97 million were digital cable digital TV subscribers.

Also, problems can be found in China's DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression.  industry: backward standards, difficulties in network consolidation, deficient de·fi·cient
adj.
1. Lacking an essential quality or element.

2. Inadequate in amount or degree; insufficient.



deficient

a state of being in deficit.
 terminal, immature market, serious shortage of content, deep-rooted receiving habit, want of price system, immature core technology, incomplete DTV industrial chain, need of further probe in business modes and systems. All these factors severely restrict the development of the DTV industry in China.

It can be seen from the development trend that DTV is bound to substitute for analog TV. However, as to digital pay TV, China is still exploring a suitable operation mode and there is still a long period of time before its maturity. SARFT SARFT State Administration of Radio, Film, and Television (China)  (The State Administration of Radio Film and Television) of P.R.C. is always vigorously popularizing DTV in China. The Chinese government Ever since Republic of China founded in January 1st, 1912, China has had several regional and national governments. List
  • Chinese Soviet Republic
  • Provisional Government of the Republic of China
  • Reformed Government of the Republic of China
, along with channel suppliers, channel integrators and cable network operators is zealous about the popularization pop·u·lar·ize  
tr.v. pop·u·lar·ized, pop·u·lar·iz·ing, pop·u·lar·iz·es
1. To make popular: A famous dancer popularized the new hairstyle.

2.
 of DTV, offering a fairly good and unique circumstance for the development of digital pay TV. With the rise of DTV, China has established relevant policies to gradually eliminate analog TV and enter the era of DTV. China has planned to stop the transmission of analog TV programs nationwide by 2015. Meanwhile, as the wide spread of DTV, there will be some new trends in operation modes. Thereupon there·up·on  
adv.
1. Concerning that matter; upon that.

2. Directly following that; forthwith.

3. In consequence of that; therefore.
, we can say that DTV will have a bright future in China.

Topics Covered:

-The Concept and Definition

-Background of Chinas TV Industry

-Chinas Guiding Policies for DTV Development

- Operation Mode of Digital Cable TV

- DTV Operators Abroad

- DTV Operators in China

- Developmental Trends of Chinas DTV Industry and Conclusions

Companies Mentioned:

-Beijing DTV

-Shanghai DTV

-Qingdao DTV

-Foshan DTV

-Hangzhou DTV

-Taiyuan DTV

-Suzhou DTV

For more information, visit http://www.researchandmarkets.com/reports/c50089
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:New Research Shows Digital TV in China is Much Lower than the Global Average.
Publication:Business Wire
Geographic Code:9CHIN
Date:Feb 9, 2007
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