New Report Provides an in-Depth Analysis of Surveyed Consumers PC Backup and Archiving Habits.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c39183) has announced the addition of Averting a·vert tr.v. a·vert·ed, a·vert·ing, a·verts 1. To turn away: avert one's eyes. 2. Digital Disasters: Backup Behaviour Among Broadband Network Owners & Intenders to their offering. As the shift towards digital content and devices throughout the home continues to evolve, it becomes very important to have a plan for the protection and safe-keeping of multimedia content, important files, and digital memories For companies seeking entry and greater penetration in this market, this report offers an in-depth analysis of the consumers PC backup and archiving habits. As with all consumer studies a complete section of recommendations and reflections is included. Taken from a recent study of more than 1, broadband Internet See broadband. households, this profile of the end-user seeks to: (1) Develop a deeper understanding of the target consumer population as it relates to backup frequency and preferences; (2) Examine how "Active Archivers" (that is, those consumers who backup their data at least once per month) are different from those who rarely or never backup their data; and (3) Discuss what strategies may be best suited for marketing a convenient, inexpensive network-based backup solution to both groups of consumers Methodology In mid-, the author fielded an online survey of more than 1, broadband Internet households. The survey featured questions relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc digital storage needs in the home and office, with a particular focus on home networked-attached storage solutions (hNAS or NAS (1) See network access server. (2) (Network Attached Storage) A specialized file server that connects to the network. A NAS device contains a slimmed-down operating system and a file system and processes only I/O requests by supporting the popular in this report). The survey also gathered information regarding PC and CE device ownership, home network adoption among broadband consumers, placement of consumer electronics and PCs within the home, and a myriad of other issues related to the digital home The sample was randomly selected from a panel of several million Internet households. The final study contains completed surveys from approximately home office workers home office workers that had both a broadband connection See broadband and wireless broadband. and a home network in place (of which currently own a network-attached storage See NAS. solution); consumer households that had both a broadband connection and a home network in place (of which currently own a NAS solution); and consumer households that had a broadband connection and intended to purchase a home network in the next few months. Respondents were at least 1 years of age and were qualified as "heads-of-household" in order to be eligible to complete the survey. The survey responses were collected in mass with minimal filtering so as to retain an appropriate degree of randomness. The data represented in this survey has a confidence level of % with a margin of error of +/- percentage points Note that, because there the survey was pre-weighted to insure a minimum number of NAS owners, the charts pertaining per·tain intr.v. per·tained, per·tain·ing, per·tains 1. To have reference; relate: evidence that pertains to the accident. 2. to non-PC storage solution ownership have been post-weighted to reflect the actual penetration of NAS solutions as determined by other research conducted by The Diffusion diffusion, in chemistry, the spontaneous migration of substances from regions where their concentration is high to regions where their concentration is low. Diffusion is important in many life processes. Group. The difference between the number of NAS owners included in the original survey and the natural rate of NAS incidence in the general population has very little effect on non-NAS-related data Similarly, the differences between consumer network owners and network intenders have also been reweighted for accuracy This analysis also makes use of what we call a "Power Ranking(TM)". This is a demand algorithm used to translate the various levels of neutral and positive interest into a factor which represents the likely market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" of a service or device given (1) perfect market availability and (2) reasonable prices. Key Findings Introduction Methodology Overview of Consumer Back-Up Behavior Backup-Behavior Frequency of Performed Backups Types of Backup Performed Factors Triggering Backup Back-Up Devices Profiling the Target Segment Digital Data Storage and Loss Profile Digital Content Stored in the Home Experience with Data Loss Technology Profile Computing computing - computer Device Ownership Consumer Electronic Device Ownership Other Characteristics Demographic Profile A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want Ethnicity Age Marital Status marital status, n the legal standing of a person in regard to his or her marriage state. Education Income Reflections and Recommendations The Real Backup Question Competing Against CDs Competing Against External HDDs Reaching Out The Thin Line Content-Specific Applications Push Market for Backup List of Figures For more information visit http://www.researchandmarkets.com/reports/c39183 |
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