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New Report Examines Commercial Geostationary Satellite Transponder Markets For North America.

DUBLIN, Ireland -- Research and Markets ( has announced the addition of "Commercial Geostationary Aligned with the earth. Refers to satellites (GEOs) that travel at the same rotational speed as the earth (they are geosynchronous) and are always the same distance from the earth. See GEO.  Satellite Transponder Markets for North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  2007" to their offering.

This Research Service describes the commercial satellite telecommunications market in the North America region. It measures and forecasts transponder supply and demand in that region. The market examined herein is the "capacity" market, meaning the market for leasing of geostationary (GEO (Geostationary Earth Orbit) A communications satellite in orbit 22,282 miles above the equator. At this orbit, it travels at the same speed as the earth's rotation, thus appearing stationary. ) satellite transponders to parties that will use this capacity for a number of satellite applications including video broadcast, telephony, and networking. The capacity market is generally equivalent to traditional fixed satellite services (FSS FSS Federal Supply Service (US General Services Administration)
FSS Flight Service Station
FSS Family Self-Sufficiency
FSS Fixed Satellite Service
FSS Forensic Science Service (Great Britain) 
) and broadcasting satellite Broadcasting Satellite or BS is a common name of Japanese communication satellites.

First ever satellite of this series, called BSE or Yuri was launched in 1978, last satellite of BS series or BS-3b was launched in 1991.
 services (BSS See 802.11.

BSS - Block Started by Symbol
) markets. Emerging services (such as satellite-based direct internet access See how to access the Internet.  (DIA)) are included in our forecasts.

Market Overview

Video Applications Drive Market Growth

The explosion of video applications and the consequent need of more bandwidth to distribute it are driving growth in the North American North American

named after North America.

North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 commercial satellite transponder market. The unexpected fast growth of high definition (HD) has, in particular, been a significant driver, with video services accounting for 40 percent of total demand for transponders in 2006. In terms of total supply capacity, three players - Intelsat, SES Americom SES Americom is a major commercial satellite operator based in the United States. Formerly RCA Americom and GE Americom the company is now (with SES Astra and SES New Skies) one of the principal parts of SES S.A.. , and Telesat - presently dominate the market. These three together account for 82 percent of the total available capacity in the region.

However, intense competition from terrestrial wireline and wireless technologies will limit the penetration that satellite applications can achieve. Inherent limitations in satellite technology will also remain an important hurdle that providers need to overcome. "In the face of intense competition, satellite service providers must develop new strategies to overcome significant obstacles," notes the analyst of this research service. "These include forming alliances with operators already in the market and developing new applications in the emerging services."

Expected Shift from C-band to Ka-band

The bulk of the transponder market is made up of C- and Ku-band transponders, with Ku-band becoming more common in 2006. With regard to leased transponder capacity share by band in 2006, C-band accounted for 30.2 percent, Ku-band for 69.5 percent and Ka-band for only 0.2 percent. During the forecast period, supply and demand for Ka-band is expected to grow and decrease for C-band capacity. This trend signifies a shift of leased transponder capacity from C-band to Ka-band for applications requiring smaller outdoor units, with higher bandwidth consumption and more efficient use of the spectrum.

"Applications in video distribution and other emerging networking applications are the future of satellite services and the leasing of transponders," says the analyst. "The ability of operators to understand these trends and develop strategies to take advantage of them will determine their success in the market."

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Publication:Business Wire
Date:Dec 4, 2007
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