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New RE Software opens virtual doors.


REI Wise, an industry leader in real estate investment analysis and marketing software, today announced the unveiling of its new product MarketEdge.

This innovative product introduces a new approach to real estate marketing by tying investment analysis and marketing together into one complete, easy-to-use platform. MarketEdge uses the information from REI Wise's online investment analysis tool and transforms it into a dynamic listing website full of investment details, marketing information and full-color pictures and charts.

MarketEdge gives subscribers the ability to create and customize eye-catching eye-catch·ing
adj.
Visually attractive: an eye-catching dress.



eye
 and effective real estate investment listings.

Investment analysis details along with photos, maps, aerials and branding make this a unique product. MarketEdge removes the tedious process of cutting and pasting paste 1  
n.
1. A soft, smooth, thick mixture or material, as:
a. A smooth viscous mixture, as of flour and water or of starch and water, that is used as an adhesive for joining light materials, such as paper and cloth.
 every change during the life cycle of marketing an investment property. REI Wise's high level of integration, with its web-based solutions, saves valuable time and resources by completely automating the listing process.

"The goal with MarketEdge is to give our subscribers the maximum flexibility they desire for marketing their product," said John D. Freyder, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of REI Wise. "This unique marketing program can be tied into any other web platform that allows users to add a link such as standard CIE (Commission Internationale de l'Eclairage, International Commission on Illumination, Vienna, Austria, www.cie.co.at) An international organization that sets standards for all aspects of lighting and illumination, including colorimetry, photometry and the measurement of visible and , MLS See multilevel security.  or third party listing services. Our subscribers can also control a targeted audience through their own direct email campaigns. The comprehensive level of investment information on MarketEdge is significantly more valuable than that found on other listing sites."

MarketEdge provides an excellent solution for brokers, offices and corporations seeking to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 new marketing possibilities.

Using the latest in advanced technologies for Web-based deployment, REI Wise can easily integrate its products across any corporate infrastructure with tremendous scalability How much a system can be expanded. See scalable.

scalability - How well a solution to some problem will work when the size of the problem increases.

For example, a central server of some kind with ten clients may perform adequately but with a thousand clients it
. MarketEdge listing websites are custom branded for individual subscribers, so that clients reviewing a listing have the impression that the technology belongs to the subscriber, not a third-party listing service.
COPYRIGHT 2006 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:TECHNOLOGY
Publication:Real Estate Weekly
Date:Jul 19, 2006
Words:305
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