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New PromoFill(R) Web Solution from PNT Marketing Services Provides Unprecedented Speed to Market for Promotional and Customer Loyalty Campaigns.


New PromoFill Software Solution Cuts Promotion Set-up Time from Months to Weeks

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
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 Marketing Services' PromoFill([R]), application allows marketing program managers to respond to the market with new promotions at Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 speed instead of waiting for internal IT bureaucracies to scope, approve and develop them. Companies competing today to attract and acquire new customers and retain existing profitable customers struggle to roll out promotional offerings through all their channels, with the agility of the Internet. PromoFill's benefits include:

* Avoid systems delays when getting your promotion to market is critical

* Measure success in terms of short term gains and long term profitable relationships

* Customer satisfaction with fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 is superb so promotions don't backfire

* Security, regulatory and reporting requirements are met without question

"Our clients have been trying to bring Web 2.0 speed to their other delivery channels and they're struggling with long lead times from their legacy systems. We built PromoFill to leverage the work we've done on literally hundreds of promotions into a single, comprehensive and easy to use interface," explains Managing Partner Tony Coretto of PNT Marketing Services.

The application allows a marketing manager to set up program parameters online using easy to navigate (1) "Surfing the Web." To move from page to page on the Web.

(2) To move through the menu structure in a software application.
 web pages. Like an online consultant, PromoFill walks the user through a wide range of user-customizable options:

* Which products, accounts, customers are eligible

* What incentives are being offered and different tiers for earning incentives

* Monitoring of customer accounts meeting promotion terms and conditions:
        --  Purchases or other customer transactions and behaviors


* Approval process with online routing

* Fulfillment of qualified offers including tax reporting where required

* Wide range of tracking and success measurement options:
        --  Frequency, data formats, reporting levels (by account,
            customer, and household or by store/branch, district,
            region, etc.); vintage and profitability analysis, etc.


Once all the parameters of the promotion have been entered, checked for logical and internal consistency In statistics and research, internal consistency is a measure based on the correlations between different items on the same test (or the same subscale on a larger test). It measures whether several items that propose to measure the same general construct produce similar scores.  and approved, a high-level workflow The automatic routing of documents to the users responsible for working on them. Workflow is concerned with providing the information required to support each step of the business cycle.  of all the data and processing required to deliver the promotion is developed, including the use of existing code modules from the PromoFill library or the need for customization.

PromoFill works seamlessly with My Marketing Programs Online, introduced by PNT in partnership with R. Palazzo pa·laz·zo  
n. pl. pa·laz·zi or pa·laz·zos
A large splendid residence or public building, such as a palace or museum.



[Italian, from Latin Pal
 Interactive in December, 2005. To schedule a demonstration please call or write to Adam Isler at 212-932-7898 or aisler@pntmarketingservices.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 13, 2006
Words:380
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