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New Product Innovations and a Change in Customer Attitudes Lead to a Boom in the Air Fresheners Market in Germany.


DUBLIN Dublin, city, Republic of Ireland
Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River.
, Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles.  -- Research and Markets (http://www.researchandmarkets.com/reports/c32079 ) has announced the addition of Household Fresheners - Germany Germany (jûr`mənē), Ger. Deutschland, officially Federal Republic of Germany, republic (2005 est. pop. 82,431,000), 137,699 sq mi (356,733 sq km).  to their offering.

This report analyses German air fresheners air freshener nambientador m

air freshener air ndésodorisant m

air freshener air n
, it highlights how the overall market for air fresheners boomed in the first years of the decade as a consequence of a large number of innovations, line extensions and changes in consumer attitudes. We look at fresheners for use in the home or car, scented or otherwise, sold in a variety of delivery systems, including aerosols, slow-release and plug-in, as well as odour neutralisers and antibacterial antibacterial /an·ti·bac·te·ri·al/ (-bak-ter´e-al) destroying or suppressing growth or reproduction of bacteria; also, an agent that does this.

an·ti·bac·te·ri·al
adj.
 spray fresheners. The report recognises that some segments are however doing better than others, aerosols have been helped for instance by the success of mini-sprays.

The issue that Germans still view using air fresheners as simply an extension of cleaning, acts as an important part of the report, and has resulted in lower levels of German usership of the products than their neighbours This article is about an Australian soap opera. For other articles with similar names, see Neighbours (disambiguation).
Neighbours is a long-running Australian soap opera, which began its run in March 1985.
. Although there are still many opportunities for market expansion and innovative brand development that allows scope for the consumer base to be expanded.

New perceptions of the product have helped to drive rapid sales growth. High numbers of smokers, rising traffic levels, greater interest in wellness and feel-good factors, and high ownership levels of pets, all are elements which have contributed to a slow but steady growth in the German market.

Can you afford not to know about this market?

For more information visit http://www.researchandmarkets.com/reports/c32079
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 2, 2006
Words:247
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