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New Price Waterhouse guide predicts trends in converging industries for year 2000; EMC Technology forecast offers insight for future of entertainment, media, and communications business.

NEW YORK--(BUSINESS WIRE)--June 15, 1995--If Nostradamus were alive today, what predictions would he make about the converging entertainment, media, and communications (EMC) industries?

Price Waterhouse's just released EMC Technology Forecast, the first-ever exploration of the status, viability, and outlook for enabling technologies revolutionizing delivery of new EMC products, contains the answers. The EMC Technology Forecast was introduced today at Price Waterhouse's Global EMC Summit in London.

In announcing the book, Kevin Carton, Chairman of Price Waterhouse's Global EMC Group, said, "Technology itself represents change. The pace of technological change is dizzying. For the EMC visionary, this opportunity represents a virtually clean canvas on which to paint a tremendously exciting future."

Predictions for 2000

Making predictions in the uncertain world of convergence is dangerous, but in the EMC Technology Forecast, Price Waterhouse offers its view of future developments. Here are a few:

- Hollywood won't sacrifice quality. Although most entertainment production will be digital, motion pictures will continue to use celluloid film because of its high degree of control over images.

- Television will act as a movie screen, telephone, fax machine and computer, as the integration of telephone and cable television services increases. Each entity will borrow from the other, and your neighborhood will likely boast two competing providers of full-service entertainment, media and communications services.

- It will be a few years before you can "choose your own adventure" from your living room sofa. Although commercial introductions of interactive television will appear in the next few years, there is a tremendous amount of enabling technologies enhancement work that remains before widespread availability and adoption of interactive television can happen.

- Consumers are soon destined for "TV overload." Television stations might number 500 as satellite distribution of entertainment could convert completely to compressed digital transmission within the next five years.

- Program distribution via satellite in Latin America and Asia is likely to migrate almost completely to digital by the end of the decade.

- As the demand for multimedia applications increases, so too will the supply of highly skilled multimedia artists and producers. This pool of multimedia producers will significantly increase the quality of multimedia applications produced, but prices will remain high.

- Airline passengers will soon be able to select from much more than just in-flight audio. Airlines will soon install personal video screens on each seat back, allowing passengers to choose from a library of viewing options.

- While the capabilities of personal computers will sky rocket, the price is likely to plunge. Price per megabyte for disk drives is predicted to decline at a rate of 40 percent per year from today's 50 cents per megabyte.

- Your next box of Wheaties may contain a coupon for 50 free minutes on the Internet - if you buy a pair of Reeboks and spend $20 a month on long distance phone charges. That's because the Internet will soon evolve from a place where information is freely given away to the rise of fee-based and advertising-supported products.

- Doing business on the information superhighway will force companies to develop and implement new models - some still unformulated - for interacting with consumers and with one another.

"When companies in the fast-moving entertainment, media, and communications industries look at their horoscope, it usually reads, `Confusion and uncertainty today and for the foreseeable future,'" says Paul Goodstat, Managing Partner of Management Consulting Services for Price Waterhouse's EMC Group. "Because of the enormous challenges these executives face, we offer them the Forecast and Price Waterhouse business advisors for insight into developing issues, trends, and possible solutions."

The EMC Technology Forecast will be an indispensable guide for Price Waterhouse professionals and executives in the entertainment, media, and communications industries. Perhaps most important, it foreshadows events that will shape these industries during the coming years.

Dr. Paul Turner, Partner and Executive Director of Price Waterhouse's World Technology Centre in Menlo Park, Calif. says, "The EMC Technology Forecast is the result of diligent collaborative efforts on the part of Price Waterhouse's World Technology Centre, the EMC Group, and leading industry experts. We are proud to offer this book about convergence trends and issues to executives who must now meet the demands of consumers becoming more and more technologically sophisticated."

The EMC Group

Price Waterhouse has long served companies in the entertainment, media, and communications industries. In recognition of the dramatic technological and market forces at work in these fields, and the challenges they present to executives, Price Waterhouse merged its industry resources into a single global practice, the Price Waterhouse EMC Group.

Long known for providing business advisory services to the world's leading companies, Price Waterhouse's EMC Group works with the most respected players in the EMC industries to understand and solve today's challenging business issues. Among them are:

- leveraging existing content into new products for new

audiences;

- managing content and customers;

- assessing the potential of new markets, customer segments,

products and channels, and how to take best advantage of

new opportunities;

- leveraging multimedia technology for business applications;

- determining the impact of and best responses to global

regulatory change;

- creating and enhancing the infrastructure needed to support

high-volume interactive services; and

- identifying and evaluating opportunities for strategic

alliances and acquisitions for content, distribution, and

market access.

The Price Waterhouse worldwide organization is committed to providing ideas, information, and advice that will help clients make better decisions. Through a global network of firms practicing in 118 countries and territories, Price Waterhouse professionals work together to provide accounting, auditing, tax planning and compliance, management and technology consulting, litigation support and business advisory services to corporations, individuals, non-profit organizations, and government departments and agencies.

Copies of the EMC Technology Forecast are available on request.

CONTACT: Price Waterhouse

Ann Bielat, 212/819-5120

or

Ketchum Public Relations

Nancy Lucas, Mary McPartland, 212/878-4600
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Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Jun 15, 1995
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