New Price Waterhouse guide predicts trends in converging industries for year 2000; EMC Technology forecast offers insight for future of entertainment, media, and communications business.NEW YORK--(BUSINESS WIRE)--June 15, 1995--If Nostradamus were alive today, what predictions would he make about the converging entertainment, media, and communications (EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. ) industries?
Price Waterhouse's just released EMC Technology Forecast, the first-ever exploration of the status, viability, and outlook for enabling technologies revolutionizing delivery of new EMC products, contains the answers. The EMC Technology Forecast was introduced today at Price Waterhouse's Global EMC Summit in London.
In announcing the book, Kevin Carton, Chairman of Price Waterhouse's Global EMC Group, said, "Technology itself represents change. The pace of technological change is dizzying. For the EMC visionary, this opportunity represents a virtually clean canvas on which to paint a tremendously exciting future."
Predictions for 2000
Making predictions in the uncertain world of convergence is dangerous, but in the EMC Technology Forecast, Price Waterhouse offers its view of future developments. Here are a few:
- Hollywood won't sacrifice quality. Although most entertainment production will be digital, motion pictures will continue to use celluloid film (Photog.) a thin flexible sheet of celluloid, coated with a sensitized emulsion of gelatin, and used as a substitute for photographic plates.
See also: Film because of its high degree of control over images.
- Television will act as a movie screen, telephone, fax machine and computer, as the integration of telephone and cable television services increases. Each entity will borrow from the other, and your neighborhood will likely boast two competing providers of full-service entertainment, media and communications services.
- It will be a few years before you can "choose your own adventure" from your living room sofa. Although commercial introductions of interactive television will appear in the next few years, there is a tremendous amount of enabling technologies enhancement work that remains before widespread availability and adoption of interactive television can happen.
- Consumers are soon destined des·tine
tr.v. des·tined, des·tin·ing, des·tines
1. To determine beforehand; preordain: a foolish scheme destined to fail; a film destined to become a classic.
2. for "TV overload." Television stations might number 500 as satellite distribution of entertainment could convert completely to compressed digital transmission within the next five years.
- Program distribution via satellite in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and Asia is likely to migrate almost completely to digital by the end of the decade.
- As the demand for multimedia applications increases, so too will the supply of highly skilled multimedia artists and producers. This pool of multimedia producers will significantly increase the quality of multimedia applications produced, but prices will remain high.
- Airline passengers will soon be able to select from much more than just in-flight audio. Airlines will soon install personal video screens on each seat back, allowing passengers to choose from a library of viewing options.
- While the capabilities of personal computers will sky rocket, the price is likely to plunge. Price per megabyte One million bytes, or more precisely 1,048,576 bytes. Also MB, Mbyte and M-byte. See mega and space/time.
(unit) megabyte - (MB, colloquially "meg") 2^20 = 1,048,576 bytes = 1024 kilobytes. 1024 megabytes are one gigabyte. for disk drives is predicted to decline at a rate of 40 percent per year from today's 50 cents per megabyte.
- Your next box of Wheaties may contain a coupon for 50 free minutes on the Internet - if you buy a pair of Reeboks and spend $20 a month on long distance phone charges. That's because the Internet will soon evolve from a place where information is freely given away to the rise of fee-based and advertising-supported products.
- Doing business on the information superhighway (1) A generic name for the Internet.
(2) A proposed high-speed communications system that was touted by the Clinton/Gore administration to enhance education in America in the 21st century. Its purpose was to help all citizens regardless of their income level. will force companies to develop and implement new models - some still unformulated - for interacting with consumers and with one another.
"When companies in the fast-moving entertainment, media, and communications industries communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. look at their horoscope horoscope: see astrology.
Astrological chart showing the positions of the sun, moon, and planets in relation to the signs of the zodiac at a specific time. , it usually reads, `Confusion and uncertainty today and for the foreseeable future,'" says Paul Goodstat, Managing Partner of Management Consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business
service industry - an industry that provides services rather than tangible objects Services for Price Waterhouse's EMC Group. "Because of the enormous challenges these executives face, we offer them the Forecast and Price Waterhouse business advisors for insight into developing issues, trends, and possible solutions."
The EMC Technology Forecast will be an indispensable guide for Price Waterhouse professionals and executives in the entertainment, media, and communications industries. Perhaps most important, it foreshadows events that will shape these industries during the coming years.
Dr. Paul Turner, Partner and Executive Director of Price Waterhouse's World Technology Centre in Menlo Park Menlo Park.
1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there.
2 Uninc. , Calif. says, "The EMC Technology Forecast is the result of diligent dil·i·gent
Marked by persevering, painstaking effort. See Synonyms at busy.
[Middle English, from Old French, from Latin d collaborative efforts on the part of Price Waterhouse's World Technology Centre, the EMC Group, and leading industry experts. We are proud to offer this book about convergence trends and issues to executives who must now meet the demands of consumers becoming more and more technologically sophisticated."
The EMC Group
Price Waterhouse has long served companies in the entertainment, media, and communications industries. In recognition of the dramatic technological and market forces at work in these fields, and the challenges they present to executives, Price Waterhouse merged its industry resources into a single global practice, the Price Waterhouse EMC Group.
Long known for providing business advisory services advisory services
advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal to the world's leading companies, Price Waterhouse's EMC Group works with the most respected players in the EMC industries to understand and solve today's challenging business issues. Among them are:
- leveraging existing content into new products for new
- managing content and customers;
- assessing the potential of new markets, customer segments,
products and channels, and how to take best advantage of
- leveraging multimedia technology for business applications;
- determining the impact of and best responses to global
- creating and enhancing the infrastructure needed to support
high-volume interactive services; and
- identifying and evaluating opportunities for strategic
alliances and acquisitions for content, distribution, and
The Price Waterhouse worldwide organization is committed to providing ideas, information, and advice that will help clients make better decisions. Through a global network of firms practicing in 118 countries and territories, Price Waterhouse professionals work together to provide accounting, auditing, tax planning Tax planning
Devising strategies throughout the year in order to minimize tax liability, for example, by choosing a tax filing status that is most beneficial to the taxpayer. and compliance, management and technology consulting, litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.
When a person begins a civil lawsuit, the person enters into a process called litigation. support and business advisory services to corporations, individuals, non-profit organizations A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. , and government departments and agencies.
Copies of the EMC Technology Forecast are available on request.
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