New Pioneer Computer Drives Offer Digital Archiving Solutions for Variety of Users.

Increased Write Speeds Provide Instant Back-up of Videos, Music, Photos and Personal Files to Disc

LAS VEGAS -- As the number of digital music and video downloads continues to rise, Pioneer Electronics (USA) Inc. makes it simple and quick to keep vital digital media safe with its introduction today of five new computer drives offering high speed performance and multi-format compatibility. With this next generation line, the new Pioneer[R] internal and external DVD/CD writers offer computer users an impressive 20x write speed along with software from Nero[R] for high quality as well as creative preservation and sharing of digital content. Pioneer's DVD/CD computer drives give users peace of mind that comes with durable copies that preserve valuable personal content well into the future.

As consumers seek reliable means to maintain precious content stored on their hard drives, DVD technology and high quality writers, such as the new models offered by Pioneer, provide an economical, durable storage medium with a sizeable data capacity and rapid burning capability to provide long-lasting maintenance of personal files.

Back-up Media with Pioneer Writers

Four new internal writers and one external writer from Pioneer allow users to maintain complete control of their digital media, along with the ability to easily organize and archive a sizeable amount of personal media.

-- Pioneer DVR-X152: External USB 2.0 DVD/CD Writer - With a USB 2.0 port, the DVR-X152 provides users quick connectivity and convenient portability among multiple computers for simple 'plug and preserve' functionality. The Pioneer DVR-X152 external drive employs industry-leading drive technology that delivers high-speed 20x write speed on DVD-R discs.

With the included Nero software bundle, users can take advantage of advanced design features to create videos, digital photo slideshows, music compilation CDs, and more. Once complete, LightScribe media technology enables direct-to-disc labels for an all-around unique, personalized scrapbook. The DVR-X152 External DVD/CD Writer will begin shipping in February 2008 for a suggested price of $99.99.

-- DVR-1910: Internal DVD/CD Writer - This internal writer takes advantage of Pioneer optical disc expertise to give users high quality reading and writing of optical discs. This DVD/CD Writer also includes software from Nero. These products allow computer users to create personalized discs to share home videos and vacation photo slideshows complete with music soundtracks. The drive employs the Liquid Crystal Tilt/Blur Compensator technology.

Pioneer is also introducing a second version of the drive, the DVR-1910LS featuring LightScribe Direct-to-Disc Labeling that allows users to immediately label the disc once it's finalized for quick and easy organization. The DVR-1910 and DVR-1910LS will be available in February 2008 at the suggested prices of $59.99 and $64.99, respectively.

-- DVR-2910: Internal DVD/CD Writer - With the DVR-2910 computer writer, users can take advantage of the Serial ATA (SATA) Interface, which is designed to allow data transfer between a computer and hard disk drive or optical drive storage device. Pioneer incorporated its proprietary optical drive technology for high quality performance, including rapid 20x DVD-R/+R writing speed. As with all the new drives, the DVD-2910 reads and writes to with dual layer discs to increase the capacity of a DVD from 4.7 to 8.5 gigabytes for even more storage space. The DVR-2910 internal writer will begin shipping in April 2008 for a suggested price of $59.99.

-- DVR-213LS: Internal DVD/CD Writer - This full-feature internal drive gives users an array of convenience elements including Serial ATA (SATA) Interface, LightScribe Direct-to-Disc Labeling, and 20x write speed on DVD-R media. Users gain an industry-leading drive along with the security that comes with owning a Pioneer optical disc product. Shipping in February 2008, the DVR-213LS will have a suggested price of $64.99

Pioneer has been an innovator of optical disc technology since it brought LaserDisc, the precursor to DVD, to market in 1980. Pioneer went on to introduce the first DVD writer for computer use in 1997, the first DVD recorder as a VCR replacement in 1999, the first DVD/CD writer for home computer users in 2001 and the first Blu-ray Disc writer in 2006. Pioneer Corporation is one of the Blu-ray Disc Founders.

Pioneer's Home Entertainment and Business Solutions Group develops high definition home theater equipment for discerning entertainment junkies. Its flat panel televisions, Blu-ray Disc players, A/V receivers and speakers bring a new level of emotion to the HD experience. The company brands include Pioneer and Elite[R]. When purchased from an authorized retailer, consumers receive a limited warranty for one year with Pioneer products and two years with Pioneer Elite products. More details can be located at www.pioneerelectronics.com.

PIONEER, the PIONEER logo, the ELITE logo and PureVision are registered trademarks of the Pioneer Corporation.

Nero is a registered trademark of Nero AG.

LightScribe Direct Disc Labeling is a registered trademark of the Hewlett-Packard Development Company.