New Optevi Search Engine Provides Web Users with the Most Trusted Way to Access Information Online.

LOS ANGELES -- A new advanced search capability called Optevi (www.optevi.com) will enable Web users to access information on the Internet in a whole new way -- providing them with the most trusted and credible search results possible through any existing technology. Optevi is a revolutionary philosophy of search -- a Search Engine Interface Modifier (SEIM) that gives Web users competitive, personalized control of the Internet searching and browsing process by ensuring that they will obtain the most trustworthy desired information every single time they conduct a new search online. Optevi's tools complement and enhance existing Web search technologies and can technically work as a search engine interface in front of potentially any existing search engine index such as Google, Yahoo! or MSN.

The exponentially growing number of Web sites on the Internet today means that, with current technology, users are confronted with an increasingly unmanageable number of relevant search results each time they surf the Internet or conduct a specific search online. Given this overabundance of information, both the relevancy and the credibility of displayed results are in question. To address this problem, Optevi has created a new paradigm for the way the Web delivers search results. Optevi technology provides Web users with a series of browser and search tools that help them obtain the most trustworthy results, enabling them to prioritize their own favorite, and most trusted, Web sites by ranking preference.

"Optevi's proprietary tools let users instantly access those Internet sources that they personally find to be the most trustworthy and demote or eliminate sites they dislike from their overall search results," said Daniel Abrams, founder and president of Optevi. "This is in stark contrast to our competition where more than 95 percent of the time users are almost assured to not get results from their favorite sources. It is our aim to bring unprecedented credibility to the search process and change the Web surfing experience for veteran and novice users alike."

Optevi's premiere feature is its "Bundles," which allows users to refine result sets into categories including "loves," "likes," "dislikes," and the "blacklist." Users can create their own Bundles, based on their past Web search experiences and preferences, or use Bundles made by an expert they trust (such as a favorite doctor, reporter, or celebrity) or an associate (a friend, boss, or work colleague). Personal Bundles can even be merged with Bundles obtained from others. To create interest and adoption of its service, Optevi also offers public Bundles -- Bundles based on particular pre-set areas of interest that can be used as templates for users to make their own sets, refining results by ranking, filtering and modifying.

Anyone who accesses the Web for information of any kind will benefit from Optevi's suite of advanced and trusted search capabilities, but it is a "must have" technology for any frequent Web surfer--especially so-called "knowledge workers" and news junkies who make a living by sifting through and generating targeted and highly refined content, and having instant access to the most trustworthy desired base of online information. From a B-to-B perspective, there is also a tremendous opportunity for Optevi tools to be applied "in house" at a corporation, where IT managers are seeking ways to more effectively provide employees with more focused, preferential and tightly directly search and browser tools targeted to a specific industry category.

While Optevi's "Bundles" feature is its premiere technology offering, the company also is in the process of refining additional patent-pending technologies, which will be rolled out later in 2006, and which, together with the "Bundles capability," will deliver the most sophisticated and trustworthy search and browsing experience available on the Web today.

However, Optevi's single most defining factor is the degree of customized, trusted search results that it can uniquely deliver. No one else in the search and browser industry offers such a tailored and comprehensive suite of trusted advanced search capabilities. Optevi dramatically increases search trustworthiness by enabling users to create their own hierarchy of trusted Web sites -- Web sites that will appear first in their search.

With current methods of search, a user's favorite and most trusted Web sites might be buried at the end of the search results, where they will be ignored, unable to be seen altogether, or scattered among less trustworthy and credible sites. This is evidenced by the fact that with other leading search engines, only a limited number of results can be displayed for any given search. These search engines have decided for the user what they deem to be the most trustworthy sites. The user has no alternative but to agree with their selected hierarchy of results. These leading search engines may not even show the users specific sites that the user may prefer over their designated selections. Optevi overcomes this issue--ensuring that the user's favorite and most trustworthy sites will appear in their search results every time. Optevi additionally allows users to weed out incorrect information or distasteful or irrelevant perspectives--based on their own personal preferences--all at one easy click of the button.

Optevi's technology also significantly reduces search engine spam by offering users more control over the results ranking process. Search Engine Optimization (SEO) companies corrupt traditional search results, while factually incorrect information, as well as unwanted solicitation in the form of SPAM, clouds the credibility of existing search. Optevi solves this problem.

About Optevi

Optevi is a new advanced search capability that is changing the "way we use the Web." Headquartered in Los Angeles, California and founded in 2004, Optevi is an evolutionary philosophy of search that gives Web users competitive, personalized control of the Internet searching and browsing process -- ensuring that they will obtain the most trustworthy desired information. For more information about the company, please contact Optevi representatives at 323-461-7777 or visit www.optevi.com.