New Novel by Acclaimed Author Mitch Albom to Anchor Innovative Starbucks Book Program and ''Book Break''.

SEATTLE -- Starbucks (Nasdaq:SBUX):

--Starbucks Offering Customers Access to Bestselling Author and His Eagerly Anticipated New Book with Community Discussion Events, In-Store Author Appearances and Original Video Conversation to Promote Reading and Literacy

--Starbucks to Contribute $1.00 Per Book Sold, with a Minimum Contribution of $50,000, to Jumpstart in Support of Literacy

Starbucks (Nasdaq:SBUX) announced today the next phase of the Company's overall Entertainment initiative: integrating books into its entertainment offerings. By selling and encouraging discussion of the highly anticipated new novel "For One More Day" by bestselling author Mitch Albom, Starbucks will further transform the way customers discover quality entertainment options. The nationwide promotion will begin on October 3, 2006, and will include a special event on October 26, 2006, "Starbucks Book Break," encouraging meaningful conversations about this literary work in select Starbucks Company-operated locations in major markets across the country.

Mitch Albom's beloved book, "Tuesdays with Morrie," is the bestselling memoir of all time, having sold over 11 million copies worldwide. His follow-up, "The Five People You Meet In Heaven," has already sold 8 million copies, breaking records on sales of a first hardcover novel. His books have become staples in "One City, One Book" programs nationwide and are part of college and high school curriculums around the world. His new novel, "For One More Day," focuses on the connection between parents and children, and the universal desire to have one more day with someone we've lost. Albom's proven appeal, combined with the new novel's focus on the importance of family, makes this a perfect first book to introduce to Starbucks customers.

Starbucks marketing support will include in-store signage and an original video conversation with Mitch Albom which will be offered beginning in October 2006 via the Starbucks Wi-Fi welcome page at more than 4,800 stores in the U.S. and online at www.starbucksbookbreak.com.

With Albom's encouragement -- and reflective of Starbucks long-standing relationship with the organization -- Starbucks is contributing $1.00 per copy of "For One More Day" sold, with a minimum contribution of $50,000, to benefit Jumpstart in support of literacy (www.jstart.org). Jumpstart is a national non-profit early education organization that ensures at risk preschoolers enter kindergarten with the foundation of skills necessary for their future success in school and life.

"I am honored that Starbucks has chosen my book, and I am proud to support any effort that helps bring people together to read," said Mitch Albom. "Over the years, I've spent many hours myself reading in Starbucks. It's a fine environment to absorb and discuss a good book. And funding literacy efforts for our nation's youngest readers -- a key part of this for me -- helps ensure a future where books and writers remain integral to our culture."

By offering this title, Starbucks will extend the line of quality entertainment products offered in stores while providing its intimate store environments to serve as a new and convenient option for customers to discover and acquire quality books and engage in compelling discussions with other readers. To kick off Starbucks new program, Mitch Albom will participate in "Conversations with Mitch Albom," during which the author will appear in one Starbucks location in each of eight major markets to discuss his new book and promote literacy. The Starbucks in-store events will begin on October 3, 2006, the date on which Starbucks will begin selling "For One More Day."

In addition, Starbucks will launch "Book Break," a nationwide discussion day, on October 26, 2006. On this day in a flagship store in each of twenty-five major markets, Starbucks will host a customer-led book discussion group created to encourage communities coming together to read and engage in meaningful discussion about books. A discussion guide will be provided and a table will be reserved for customers wishing to participate in this unique event by joining with other passionate readers to discuss "For One More Day."

"Community is incredibly important to Starbucks," said Starbucks chairman Howard Schultz. "Our goal is to support the discovery and enjoyment of Mitch's new book by leveraging what is so special about the Starbucks in-store environment -- the feeling of community and the interaction of customers with one another, our baristas and the quality products we so carefully select for their enjoyment."

"We are very excited that Starbucks will feature Mitch Albom's 'For One More Day' as this effort will expose Mitch's work to many potential new readers," said Robert Miller, president of Hyperion, the publisher of the book.

"Today's announcement reflects our new and ongoing commitment to offering our customers the unique opportunity to discover books as part of their daily coffee routines," said Ken Lombard, president of Starbucks Entertainment. "Mitch Albom's new book is only the beginning of many exciting literary projects we will offer to our customers in the future as we look to transform the way our customers discover and acquire quality books."

Beginning August 9, information on "Book Break" or the Mitch Albom in-store appearances is available online at www.starbucksbookbreak.com.

About Mitch Albom

Mitch Albom is an author, playwright and screenwriter, who has written nine books, including the international bestseller, "Tuesdays with Morrie," the bestselling memoir of all time. His first novel, "The Five People You Meet in Heaven," was an instant no.1 New York Times bestseller that has already sold over eight million copies worldwide. Both books were made into acclaimed TV films. Mitch also works as a columnist and a broadcaster, and serves on numerous charitable boards. He lives with his wife, Janine, in Michigan.

About Mitch Albom's "For One More Day"

"For One More Day" is the story of a mother and a son, and a relationship that covers a lifetime and beyond. It explores the question: What would you do if you could spend one more day with a lost loved one? Following Mitch Albom's previous number one New York Times bestsellers "Tuesdays with Morrie" and "The Five People you Meet in Heaven," "For One More Day" is a beautiful, haunting novel about the family we love and the chances we miss. Hyperion will release "For One More Day" at traditional retail stores nationwide on September 26, 2006. Starbucks Company-operated locations in the U.S. will begin selling the book beginning October 3, 2006, the date on which Mitch Albom will conduct his first Starbucks in-store appearance. To find out more about Mitch Albom's new book, go to foronemoreday.com.

About Starbucks Entertainment

Starbucks Coffee Company launched Starbucks Entertainment in 2004 to help customers discover quality entertainment options as part of their daily coffee routines. Starbucks Coffee Company first acquired Hear Music in 1999 to become Starbucks Hear Music, the sound of music at Starbucks. Starbucks Hear Music has made a transformative impact on the music industry by providing a new and convenient way for consumers to discover, experience and acquire all genres of great music through its Hear Music(TM) CD compilations, its innovative partnerships with other music labels to co-release, market and distribute both exclusive and non-exclusive music, its 24-hour digital music channel on XM Satellite Radio (XM Channel 75) and its breakthrough Hear Music(TM) Coffeehouses in Santa Monica, San Antonio and Miami. Starbucks Hear Music(TM) CD selections can be purchased at Starbucks retail locations around the world, as well as online at www.starbucks.com/hearmusic. In 2006, Starbucks Entertainment extended beyond music and announced a unique partnership with Lionsgate to market and distribute the inspirational film "Akeelah and the Bee." The company expects the film to be the first of many such partnerships that help customers discover unique and rewarding entertainment.

About Hyperion

Hyperion, which was founded in 1991, publishes general-interest fiction and non-fiction hardcover, trade, and mass-market paperback books for adults and includes the Miramax, ESPN Books, ABC Daytime Press, Hyperion East, and Hyperion AudioBooks imprints. Hyperion is the adult trade book publishing unit of ABC, Inc.

About Jumpstart

Jumpstart is a national early education organization that works toward the day every child in America enters school prepared to succeed. Through extraordinary attention in yearlong one-to-one relationships, Jumpstart inspires children to learn, adults to teach, families to get involved, and communities to progress together. Headquartered in Boston, Jumpstart pairs 3,100 trained adults one-to-one with preschool children in need of assistance. During the 2006-2007 program year, Jumpstart is serving nearly 12,000 children in 64 communities across 19 states, in partnership with 225 Head Start and other early learning centers across the country. Jumpstart's national sponsors include American Eagle Outfitters, AmeriCorps, Pearson, and Starbucks. Jumpstart is the recipient of the Fast Company/Monitor Social Capitalist Award (2004, 2005 and 2006) and the Committee to Encourage Corporate Philanthropy's Directors Award. For more information, visit the Jumpstart Web site at www.jstart.org.