New NYNEX Ads Tout Dependability Of Its Local Network; NYNEX People, Know-how Is the Key to Connecting Calls.NEW YORK--(BUSINESS WIRE)--Aug. 4, 1997--The NYNEX NYNEX New York-New England & X for the Unknown (Telephone Company) NYNEX New York Network Exchange network handles 120 million originating calls each business day in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , but rarely, if ever, do customers think about what goes on behind the scenes to complete their local calls. The dependability of the NYNEX network is the focus of a new NYNEX advertising campaign launched today in the New York metropolitan area New York–Northern New Jersey–Long Island is the most populous metropolitan area in the United States and the third most populous in the world, after Tokyo and Mexico City. . The campaign, which will run in local newspapers and on radio and television stations, stresses how the NYNEX network enables businesses to make calls, transmit data and "surf the net To browse the Internet. The most common Internet browsing today is done on the Web. Before the Web, the Internet was "surfed" via Archie, Gopher, WAIS and other search facilities. See surfing and how to access the Internet. ," while NYNEX does the hard part -- maintain the local network. The ads also list a toll-free number -- 1-888-728-3837 -- where a NYNEX representative is available to discuss the many complex choices facing business customers in today's competitive marketplace. "New York area companies are constantly being offered competing deals on their local service, the most critical part of their communications package," said Janet Keeler Keel´er n. 1. One employed in managing a Newcastle keel; - called also keelman ltname>. 2. A small or shallow tub; esp., one used for holding materials for calking ships, or one used for washing dishes, etc. , NYNEX vice president for Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . "But before they make a decision, it's important they consider the experience, reliability and dedicated resources that NYNEX has in place to keep their local phone service running as steady as dial tone. "With more than 100 years of experience under our belt, we believe we can help alleviate the confusion and assist our customers in making an educated decision about their communications needs," added Keeler. The ads emphasize NYNEX's commitment to maintaining and innovating its local network in the Northeast through some 40,000 service people, 18,000 vehicles and an annual investment of more than $2 billion. The ad campaign was developed and produced by The Lord Group, which is based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . NYNEX is a global communications and media corporation that provides a full range of services in the northeastern United States and high-growth markets around the world, including the United Kingdom, Thailand, Gibraltar, Greece, Indonesia, the Philippines, Poland, and the Czech and Slovak republics. The corporation is a leader in telecommunications, wireless communications, directory publishing and video entertainment and information services See Information Systems. . NYNEX is also managing sponsor of FLAG -- Fiberoptic Link Around the Globe -- the world's longest undersea fiber optic communications cable. NYNEX news releases are available on the Internet at http://www.nynex.com or via fax for no charge at 1-800-331-1214. CONTACT: NYNEX, New York John Bonomo, 212/395-0500 |
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