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New Mouse Killer Offers Safe Alternative; Toxic Only to Rodents, Innovative Formula Kills Rodents Without Endangering Children or Pets.

ST. LOUIS -- As the weather cools this autumn, mice will seek refuge indoors, making your home their home. In fact, 21 million homes nationwide are invaded by mice each winter. While conventional rodenticides are safe when used according to label instructions, nearly 500 pets monthly, and more than 15,000 children younger than six annually, accidentally eat rat and mouse poisons. However, there is now an alternative for killing those unwelcome visitors, that is also safe to use around children and pets, while fast and effective in killing mice.

Safe-Kill(TM) Mouse Killer is a remarkable new breakthrough that gives families a ready-to-use safe way to kill mice in the home - without harming children, pets or non-rodent wildlife - because it's only toxic to rodents. According to market research, 88 percent of consumers are seeking a rodenticide that can be used around children and pets, and Safe-Kill is the answer.

"The reality is mice are a household problem. Families now have a safer solution to use around their children and pets that matches the speed of kill of a traditional rodenticide," said Kristin Ebert, Senior Product Manager, Spectrum Brands. "Overwhelmingly, consumers seek a product that works, is safe and easy to use ... and Safe-Kill meets that challenge."

Safe-Kill is made from a natural corn oil/corn cob formula that does not harm non-rodent animals or humans. The pellet formulation is only toxic to rodents because they have a unique digestive tract that is regulated by a complex nutrition mechanism. Safe-Kill disrupts that mechanism, leading to coma and death.

Safe-Kill bait packs require no additional preparation - simply identify areas where rodents are present and place packets along the walls in affected areas. Safe-Kill kills within days, and is also effective at killing mice that have grown resistant to the poisons used in conventional rodenticide products. Each bait packet is effective in killing up to 10 mice.

Safe-Kill became available nationally in October 2005 at leading mass retailers, grocery stores, drug stores, and home and garden centers, such as Walgreen's, Kmart, Home Depot, and Wal-Mart.

About Spectrum Brands, Inc.

Spectrum Brands (formerly Rayovac Corporation) is a global consumer products company and a leading supplier of batteries, lawn and garden care products, specialty pet supplies, shaving and grooming products, household insecticides, personal care products and portable lighting. Through a diverse and growing portfolio of world-class brands, the company holds leading market positions in a number of consumer product categories. Spectrum Brands' products are sold by the world's top 20 retailers and are available in over one million stores in 120 countries around the world. Headquartered in Atlanta, Georgia, Spectrum Brands generates approximately $2.7 billion in annual revenues and has approximately 10,000 employees worldwide. The company's stock trades on the New York Stock Exchange under the symbol SPC.
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Publication:Business Wire
Geographic Code:1USA
Date:Oct 20, 2005
Words:465
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