New Moen Technology Reinvents the Filtering Faucet Category.

NORTH OLMSTED, Ohio -- Consumers now have a new option when it comes to water filtration thanks to the launch of Moen Incorporated's new ChoiceFlo[TM] integrated filtration system. Available on Moen's popular - and affordable - Chateau[R] and Muirfield[TM] kitchen faucets, the new ChoiceFlo[TM] filtering kitchen faucets, which look and operate like traditional faucets, provide both great-tasting filtered and tap water from one spout.

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"Research into the problems consumers experience in and around their kitchen sink revealed that one of the areas of greatest opportunity was improving the quality of water from the kitchen faucet," said Jack Suvak, Moen's director of research. This presented an opportunity for Moen to develop an innovative filtering faucet -- no unsightly attachments required.

What makes ChoiceFlo faucets unique?

One faucet spout provides two waterways - filtered and non-filtered. When consumers wish to switch from tap to filtered water, they simply turn the separate filtration handle located on the deck plate. A separate waterway delivers the filtered water through a hidden port under the spout. The carbon filter, mounted under the sink, is more thorough at eliminating contaminants than filters found in standard filtering pitchers, faucet-mounted filters and refrigerators with built-in filtration systems.

Through patented technology, Moen ensures that the faucet performs with the utmost of ease. Users can fill glasses or pitchers of water in no time, thanks to a generous flow rate of one gallon per minute (gpm). The activated carbon block water filter reduces many impurities, including lead and chlorine, and is designed to last a lengthy six months. An integrated filter-life indicator signals when it needs to be replaced. The low-cost replacement filter, available for purchase at Lowe's (model 9501) or at www.moen.com (model 9601), simply clicks into place under the sink - no tools or water shutoff are needed.

For more information on Moen's new ChoiceFlo filtering kitchen faucets, visit www.moen.com or call 1-800-BUY-MOEN (1-800-289-6636).