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New Mexico Activities Association and AdSport Announce Partnership Agreement with State Farm Insurance.


Business Editors/Sports Writers

PHOENIX--(BUSINESS WIRE)--March 17, 2000

State Farm Insurance to Become "Title Sponsor" of the High School

Football and Basketball State Championships in New Mexico New Mexico, state in the SW United States. At its northwestern corner are the so-called Four Corners, where Colorado, New Mexico, Arizona, and Utah meet at right angles; New Mexico is also bordered by Oklahoma (NE), Texas (E, S), and Mexico (S).  

State Farm Insurance becomes the "Title Sponsor" of the New Mexico Activities Association State Championships for Football and Basketball under the terms of a multi-year marketing and sponsorship agreement reached by State Farm Insurance and the New Mexico Activities Association.

The partnership was announced today by Dan Salzwedel, executive director of the NMAA NMAA National Museum of American Art
NMAA New Mexico Activities Association
NMAA Nursing Mothers Association of Australia
NMAA National Museum of African Art
NMAA National Multimedia Association of America
NMAA Navy Mutual Aid Association
NMAA Night Master-At-Arms
; Dave Gonzales, regional vice president of State Farm Insurance Arizona, Nevada and New Mexico; and Gary Knudson, president of AdSport.

"State Farm recognizes that helping young people helps all of our futures," said Gonzales. "We are proud to be a partner of the NMAA because it plays a significant role in the lives of New Mexico's students."

"We are extremely excited about State Farm's sponsorship of the football and basketball state championships. This partnership represents a significant contribution and will be of great assistance to the NMAA in further ensuring a quality experience for participants and fans," said Salzwedel.

"Supporting education and activities by being good neighbors is nothing new to State Farm. Now, more than ever, our youth need support. And State Farm is committed to doing just that," said Knudson, who negotiated the agreement on behalf of State Farm.

AdSport provides integrated sales, marketing and consulting services in the professional, collegiate and amateur sports The of this article or section may be compromised by "weasel words".
You can help Wikipedia by removing weasel words.

Amateurism (from Fr.
 industries.

The New Mexico Activities Association was formed in 1921 and is a non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes.  which has as its principle purpose the regulation, direction, administration and supervision of all interscholastic in·ter·scho·las·tic  
adj.
Existing or conducted between or among schools.



inter·scho·las
 activities in the State of New Mexico. The NMAA's primary objective is to teach morals, character and the American system The term American System can mean one of the following:
  • American system of manufacturing, for a system of manufacturing developed in America.
  • American System (economic plan), for the program of Henry Clay and the Whig Party.
 of achievement.

State Farm, as an organization, is dedicated to working within the community to improve the quality of life for everyone. This includes involvement in education, government, safety, consumer issues, leadership, community revitalization re·vi·tal·ize  
tr.v. re·vi·tal·ized, re·vi·tal·iz·ing, re·vi·tal·iz·es
To impart new life or vigor to: plans to revitalize inner-city neighborhoods; tried to revitalize a flagging economy.
, and more.

SOURCE AdSport Inc.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 17, 2000
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