New Marketing Technologies Roundtable Event; The SoCal BMA Event Features an Array of Marketing Tools.

Business Editors

IRVINE, Calif.--(BUSINESS WIRE)--June 4, 2004

On June 10, the SoCal BMA will feature a unique "roundtable" format event. The Southern California chapter of the Business Marketing Association is a non-profit organization with a goal of educating and supporting business-to-business marketers in this highly competitive region.

At the June event, six technology showcase participants will demonstrate truly innovative tools that SoCal BMA has selected for participation based on the value that they can offer B2B marketers. Attendees will have an opportunity to circulate from station to station at 10-minute intervals to see how each technology works and talk with the experts. At the end of the roundtable session, a general Q & A discussion will be held so that attendees can find out for more information on how these new tools can make their jobs more effective.

All business-to-business marketers, BMA members and non-members alike, are encouraged to attend this event. Sign up early for discounted registration.

The technology presenters include Jonathan Sherman, ExactTarget, displaying e-mail marketing technology; Joel Don, UIR, with a new tool for public relations measurement; Dan Rime, CDCE, showing wireless computer technology; Joe Ratanjee, WTPC, presenting technology enabling online ordering for channel marketing; Fidel Fernandez, MongoNet, demonstrating how to fax PDFs to e-mail; and Greg Evans, WelComm Inc., introducing new 3D virtual tradeshow technology.

Sustaining Sponsors for SoCal BMA include Business Wire for monthly news release distribution; DardenLentz for graphic design and marketing communications; ExactTarget for emarketing management; Kloster Audio Services for presentation A/V support; The Phelps Group for Web site management; and World Trade Printing Center for printing and mailing services.

Logistics

This dinner meeting will be held on Thursday, June 10, 2004, from 5:30 to 8:30 p.m. at The Pacific Club, 4110 MacArthur Boulevard, Newport Beach, CA 92660. Prices are $38 for BMA members, $48 for non-members and $30 for students through Friday, June 4 -- then $50, $60 and $35 respectively thereafter. Registration is through the SoCal BMA Web site at www.socalbma.org, by e-mailing Dan Rime at [e-mail] or by calling Dan at 714-282-8881.

About the BMA

The Business Marketing Association is the nation's only professional association dedicated to business-to-business marketers and marketing communicators. Members receive networking benefits, peer support, and the opportunity to participate in events attracting important industry speakers and attendees. The BMA national Web site is www.marketing.org. For more information on the SoCal chapter of the BMA, go to www.socalbma.org. Monthly dinner meetings and presentations are held on the second Thursday of each month.