New MRI Research Reveals In Touch Weekly Changes the Face of the Celebrity Weekly Landscape.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- In Touch Weekly, published by Bauer Publishing, today received the results of its first syndicated research study, commissioned by Mediamark Research, Inc. (MRI 1. (application) MRI - Magnetic Resonance Imaging. 2. MRI - Measurement Requirements and Interface. ). The Spring 2005 MRI study reveals that In Touch Weekly reports the following data: --Audience Size: 3,030,000 --Median HHI HHI Herfindahl-Hirschman Index (measure of market concentration) HHI Heinrich Hertz Institut (Germany) HHI Hilton Head Island HHI Household Income HHI Hyundai Heavy Industries Co, Ltd : $65,000 --Median Age: 30 --Female Readership read·er·ship n. 1. The readers of a publication considered as a group. 2. Chiefly British The office of a reader at a university. : 87% "Since the introduction of In Touch Weekly in November 2002, the celebrity weekly category has grown by leaps and bounds," says Bob Davidowitz, publisher of In Touch Weekly. "With the release of the MRI results, we are thrilled to have a real understanding of who is reading In Touch Weekly. The impressive statistics, highlighted by the median age and high household income of our readers, further reinforce how the magazine has changed the landscape of the celebrity weekly category with a new category of young, female readers." Davidowitz adds, "Bauer's unique editorial strategy, which boasts the strongest ad-to-edit (80 edit; 20 ad) ratio in the category - combined with being the #1-selling magazine on the newsstand - provides for the most active and engaged consumer that is being delivered on a weekly basis." About In Touch Weekly: In Touch Weekly is the fastest growing magazine in the country. Designed for young women in their 20s and 30s, In Touch Weekly offers its readers an entertaining approach to covering America's favorite celebrities. For more information, please visit www.intouchweekly.com. In Touch Weekly is published by Bauer Publishing. About Bauer Publishing: Bauer Publishing, the number-one seller of magazines on the newsstand, generates an annual $350 million dollars in single-copy revenue. Bauer publishes top women's, teen, and entertainment titles including: In Touch Weekly, Life & Style Weekly, Woman's World Woman's World is a popular American supermarket weekly magazine with a circulation of 1.6 million readers. Generally marketed with other tabloid papers, it concentrates on short stories about popular woman-focused subjects such as weight loss, relationship advice and , First for Women, J-14, TWIST, M, Soaps In Depth Soaps In Depth is a series of magazines created in 1997 to give American soap opera viewers more variety in their soap-related magazine purchases. Instead of buying a magazine like Soap Opera Digest, in which all soap operas are covered, Soaps In Depth , and Life Story. |
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