New Local Spanish-Language Station KEJR-TV Channel 43 to Launch in Phoenix; Bela Broadcasting's Second Arizona Television Station Targets Elusive 18-34 Latino Demographic with Original Programming.

PHOENIX -- Bela Broadcasting, LLC, today announced the launch of a second Spanish-language television station, KEJR-TV Channel 43 in Phoenix. KEJR-TV, targeting the emerging, local 18-34 Latino demographic with a mix of children's programming, Spanish-language movies, urban music and entertainment and the ever popular "Atrevete" variety game-show will begin airing its original programming on Monday, October 31st.

According to estimates published by the US Census, Phoenix is the second-fastest-growing Hispanic market in the US with adults 18-34 accounting for an astounding +91% of that growth. With the launch of KEJR-TV, Bela Broadcasting, which already owns and operates full-power television station KMOH-TV Channel 6, in Kingman, AZ, in conjunction with its paid-tv coverage on NPG Cable and Dish Network, will reach 100 percent of Hispanic TV households in the Phoenix DMA.

"Through KEJR-TV and KMOH-TV we will be able to broadcast original Spanish-Language programming throughout the heart of the Phoenix Latino DMA," says Robert Behar, television industry veteran and president and CEO of Bela Broadcasting, LLC. "We're focused on reaching that growing and elusive, locally-based 18-34 year old demographic with programming options that are consistent with today's new Latino culture and lifestyle. We are committed to creating and providing relevant programming to this audience - it's what this market has been missing."

The launch of KEJR-TV was made possible through Bela Broadcasting's purchase of KQBN-TV, from Poquito Mas, LLC.

Applying A Successful Formula

Bela Broadcasting's approach to programming - targeting the 18-34 demographic with relevant entertainment at key time periods throughout the day by recognizing the diversity of this audience - is working as evidenced by KEJR's sister station in Los Angeles, KBEH-TV Channel 63, which has increased its audience 260% in the last year alone.

"We are tapping into a local, underserved market of decision makers and trendsetters with disposable income," says Mara Rankin, general manager for all Bela Broadcasting stations. "The 18-34 demographic is one of the most desirable demographics for advertisers and by giving them access to this audience; we become a vital component to any comprehensive local market buy."

ABOUT BELA BROADCASTING, LLC

Based out of Miami, Florida, Bela Broadcasting, LLC is a privately owned company that owns and operates KBEH-TV Channel 63 Los Angeles, KEJR-TV Channel 43 Phoenix, and KMOH-TV Channel 6 in Kingman, Arizona. The Company's Spanish-language programming is capturing the elusive 18-34 generation of Latinos who are redefining the Hispanic culture and lifestyle in the U.S.

ABOUT KEJR-TV Channel 43 and KMOH-TV Channel 6

The independent local broadcast stations reach more than 1.2 million households in the Phoenix DMA combined. The stations are owned and operated by Bela Broadcasting, LLC; a privately held company based in Miami, Florida.

KEJR's original programs include:

--Planeta Ninos (Programming Block): From 6-10 am, this morning children's block is the only local 5-hour broadcast to feature award-winning children's programs in Spanish like "La Casa de Wimzie" winner of the Parent's Choice Gold Award and "El Mundo Fantastico de Richard Scarry," based on the critically acclaimed book series.

--Con Sazon: At 3 PM, cook along side chefs Maruja Cordero and Jorge Tellez as they reinvent classic Mexican cuisine for today's modern Latino family. (Duration: 60 Minutes)

--L.A. MIX: At 4 PM, it's time to turn up the volume with the best music video mix featuring Reggaeton, Sonidero and top pop-latino culture hits. (Duration: 60 minutes)

--THE ROOF MIX: At 5 PM, tune into the hottest hip-hop and urban music videos topping the charts with young Latinos. (Duration: 60 minutes)

--ATREVETE: At 6 PM, this original variety game-show features an untamed cast of characters and a mix of fun and games that will leave you expecting the unexpected. (Duration: 120 minutes)

--CINE EN SU HOGAR: At 8 PM, Catch the best modern and classic movies from the Mexican cinema. (Duration 120 minutes)

For more information on programming or the station, please visit www.kejr43.com