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New Life Fitness Lifecycle 5500HR exercise bike brings telemetry heart rate monitoring to the home user.

ATLANTA--(BW HealthWire)--Feb. 13, 1997--Life Fitness tomorrow at SuperShow in Atlanta will unveil a new Lifecycle exercise bike designed specifically for home use. The new Lifecycle 5500HR is Life Fitness' first consumer exercise bike to provide home users with telemetry heart rate monitoring a feature which determines and monitors a person's heart rate through a "hands-free" telemetry chest strap. When the telemetry heart rate monitoring feature is used in conjunction with the bike's Fat Burn and Cardio Heart Rate Zone Training programs exclusively from Life Fitness home exercisers can accomplish their fitness objectives with the simple touch of a button.

"The combination of our telemetry heart rate monitoring and our Heart Rate Zone Training programs makes our new Lifecycle 5500HR exercise bike virtually unbeatable in helping consumers burn fat and lose weight while working out at home," said Augie Nieto, president and CEO of Life Fitness. "The number one reason people exercise is to lose weight. The most effective heart rate zone for burning fat and losing weight is around 65 percent of an individual's theoretical maximum heart rate. With our exclusive Heart Rate Zone Training, people can effectively maintain their ideal heart rate for burning fat since the bike automatically adjusts resistance according to the person's heart rate while exercising."

The new Lifecycle 5500HR also features modern racing-style handlebars which allow users to choose from several comfortable riding positions, including racing-style or upright. The user-friendly console offers large, color-coded buttons and easy-to-view graphics providing users better feedback during their workouts. The new 5500HR is also completely self-powered, so consumers need not worry about electrical cords or outlets. Additionally, is has wheels for easy mobility.

Similar to the popular commercial Lifecycle exercise bikes, the new 5500HR features the familiar and efficient Life Fitness training programs Hill, Random, Manual, 12-Speed Race and Fit Test, each with 13 different levels of intensity. The 5500HR also offers a special reduced effort program which is ideal for deconditioned users, rehabilitation patients and even pre- and post-natal mothers. For added speed and convenience, there's even a Quick Start feature that lets exercisers jump right into their workouts.

Offering the most innovative fitness equipment to the consumer market is integral to Life Fitness' goal of increasing the number of people who regularly exercise worldwide.

"Innovative fitness technology makes it easier and more enjoyable to get an effective workout," explained Nieto. "Life Fitness is at the forefront of developing that innovative technology, and that's why our Lifecycle exercise bikes are the most popular in the world."

The new Lifecycle 5500HR will be available by April in fitness specialty stores.

About Life Fitness

Life Fitness is the global leader in designing and manufacturing computerized fitness products, and developing innovative, technology-based total fitness solutions. Its cardiovascular and strength training equipment, including the renowned Lifecycle exercise bike, are used in health, fitness and wellness facilities worldwide. The privately-held company is headquartered near Chicago and distributes its commercial and consumer products in more than 80 countries. -0- Products mentioned herein may be trademarks and/or registered trademarks of their respective companies.

Life Fitness, 10601 West Belmont Ave., Franklin Park, Ill. 60131, Phone: 847/288-3300

EDITOR'S NOTE: There is an "at" symbol following "glynisg" and "pbarber" in the e-mail addresses below. This symbol may not appear properly in some systems.

CONTACT: Gibson Communications

Glynis Gibson, 773/868-9400

glynisg@msn.com

or

Life Fitness

Peter Barber, 847/288-3812

pbarber@lifefitness.com
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Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 13, 1997
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