New Leadership Team at Microheat, Inc., Tier One Manufacturer of HotShot.

FARMINGTON HILLS, Mich. -- HotShot(R) Will Dominate Windshield Cleaning Market under New Leadership

Microheat, Inc., the world leader in automotive hot washer fluid and de-icing systems, announced its new management team that will lead the company to dominate the market globally and in the U.S. The team is being led by Gary S. Pilibosian as the company's Chief Executive Officer, John Bledsoe as the Chief Operations Officer, and Paul Thomas as the Director of OEM Sales.

These new members join Asher Segev, Executive Vice President, and Gal Golod, Vice President of Legal Affairs. The team has extensive experience in designing, developing and introducing new proprietary products to the automotive industry.

The team will oversee the production and positioning of Microheat's proprietary HotShot(R) clearing and de-icing technology as a standard feature and aftermarket product for the automotive industry. Introduced commercially in 2002, HotShot features a patented cycling technology that intelligently heats fluids to the correct temperatures and sprays them at specific intervals to quickly and efficiently remove snow, ice, bugs and road grime from windshields and headlights.

Microheat is the industry's only manufacturer of intelligent, cost-effective heating methods for flowing fluids. HotShot's specialty is intelligently spraying the right amount of fluid at the right temperature at the right intervals using just the right amount of energy. The system will be available in a wide range of Calendar Year 2006 full-size sedans and SUVs manufactured by two major OEMs. More than 20 global auto manufacturers are currently testing HotShot, and the product will soon be available in a variety of aftermarket venues.

Mr. Gary Pilibosian, age 42, the CEO, joined Microheat after serving in a number of key executive positions at Sanden International, Robotic Production Technology, and Dan T. Moore Company, as well as serving as an engineer at General Motors Corporation. He has an MBA from the University of Michigan in Ann Arbor and a MSME and BSME from Oakland University in Rochester, Mich.

The COO, Mr. John Bledsoe, 53, joins Microheat from Trico Products (Division of Tompkins PLC) where he served as Vice President, Technology, since 1998. There he oversaw global new product and process development for the world's largest producer of windshield wipers and systems. Previously, Bledsoe held senior global engineering positions with Trico, and served as Director of Operations for Duo Plastics in Minnesota. Mr. Bledsoe will assume responsibility for most aspects of the company's internal and external operations and activities worldwide.

Mr. Paul Thomas, 34, the Director of OEM Sales, has an impressive career in the automotive industry, specializing in wiper and washer systems. He joined Microheat after a 10-year career with Robert Bosch Corporation, a global supplier of automotive components. Thomas served as the Director of Product Management and Sales in the Wiper and Washer Systems Business Unit and before that served as a sales manager in their Ford Business Unit for Wiper and Washer Systems. He has an MBA from Wayne State University and a B.A. in Operations Management from Michigan State University.

Mr. Asher Segev, 48, Executive Vice President, oversees and coordinates Microheat's worldwide sales and engineering efforts with automotive manufacturers and Tier 1 suppliers. He has extensive experience in organizational management. Mr. Segev received a Masters degree from Haifa University. He has served as Director General of the Israel Ministry of Religious Affairs and is a retired colonel in the Israeli Defense Forces.

Mr. Gal Golod, 30, Vice President, Legal Affairs, manages and directs finance planning, investor relations, corporate organization and operations as well as corporate legal activities. Mr. Golod graduated cum laude from the University of Hertfordshire Law School in England and received an LLM from the University of Tel Aviv, where he concentrated on business and corporate law. He is a member of the Israeli bar.

"I am delighted to lead Microheat and its new management team and oversee HotShot's debut into new automobiles," said Mr. Pilibosian. "We are winning contracts with the top automobile manufacturers from around the globe and are confident that this extraordinary product will soon be a standard feature in every new car."

HotShot has been the recipient of three major awards: Popular Mechanics deemed it the "Outstanding Achievement in New Product Design and Innovation." In June, Newport Publications, publishers of leading trucking industry publications, honored Microheat with its Heavy Duty Trucking "Nifty Fifty" designation, as well its "Terrific Twenty" award for Truck Sales and Leasing magazine.

Microheat, Inc. is a Farmington Hills, Michigan-based, privately held company fully focused on the design, manufacture, production and sale of its advanced fluid heating system products and related components for integration into washer/wiper system modules of cars and trucks. The company, founded in 1997, became a Tier One supplier to the automotive industry in 2002 and has raised $30 million in investment capital. The company has filed 27 international patents. For more information and photographic images from Microheat and HotShot, visit www.microheat.com.