New Kodak Photo Greetings Online Service Makes Holiday Greetings Fast, Easy and Fun; Kodak's Latest Digital Service Creates More Opportunities to use Digital Pictures.

ROCHESTER, N.Y.--(BUSINESS WIRE)--Oct. 21, 1999--

Just in time for the holiday season, Eastman Kodak Company is launching Kodak Photo Greetings (http://www.kodak.com/go/photogreetings), an online service that allows consumers to create "Seasons Greetings" using their own pictures - all from the convenience of home. Consumers simply select a themed frame, upload a personal digital picture, add a personal message and order high-quality photo prints and envelopes.

Kodak Photo Greetings offers a wide collection of designs perfect for every occasion, including birth announcements, party invitations, holiday greetings and more. Consumers can choose templates featuring a serene angel or a dancing teapot. The new service will allow consumers to do more with their pictures and increase picture taking and sharing.

"People are always looking for ways to simplify their lives, especially during the busy holiday season," said Cynthia Heigold, product manager for Kodak's online print service. "This year, instead of buying traditional stock cards, consumers can create greetings from home using their own pictures."

A picture for Photo Greetings can be obtained from a digital camera, a Kodak Picture CD, or online photo processing services such as Kodak PhotoNet online. It's easy even for people unfamiliar with digital photography.

To get digital pictures, consumers simply use the same camera and film they've always used. When they drop off their film at their local photo retailer, they simply check the box on the processing envelope that indicates whether they would like their pictures scanned to Kodak PhotoNet online or Kodak Picture CD.

The holiday season is the busiest picture taking time of the year and more people than ever are using computers to share memories. Kodak Photo Greetings brings these two trends together and provides a new solution to the annual ritual of sending holiday greetings. In addition, the entire Photo Greetings process is carried out online, with consumers choosing and uploading the selected picture, picking a frame design and typing in a message. Then, after the order has been submitted, the greetings and envelopes arrive in the mail ready to be sent out to friends and family.

"Kodak Photo Greetings is the latest in the company's expanding line of consumer digital imaging products and services," said Mike Foss, CEO of PictureVision, Inc., which is the architect of Kodak PhotoNet online, the power behind Kodak Photo Greetings. Digital technology is a key component of Kodak's corporate growth strategy. "Each new product and service not only creates potential revenue streams for the company, it also provides additional ways for consumers to truly Take Pictures. Further.(TM)"

(Kodak is a trademark of Eastman Kodak Company. Kodak PhotoNet online is a trademark of PictureVision, Inc.)

Editor's Note: For more information on Kodak products and services, visit our Web site at http://www.kodak.com.