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New Kodak Everyday Pictures Magazine Provides Inspiration for Picture-Takers.

Lifestyle/Consumer Editors

ROCHESTER, N.Y.--(BUSINESS WIRE)--June 28, 2000

Readers everywhere will find fresh inspiration for picture-taking in a new magazine from Eastman Kodak Company titled Everyday Pictures. Published by Kodak and Meredith Corporation, the publisher of Better Homes and Gardens magazine, Everyday Pictures will be available for sale at many retailers that sell Kodak photo products.

"Everyday Pictures magazine is designed to offer anyone who owns a camera compelling ideas on how to take better pictures and show them new ways to share, organize and use their images," said Steve Hallowell, General Manager and Vice President, Cameras, Consumer Imaging, Eastman Kodak Company. "By inspiring people to take pictures every day, instead of just on special occasions, we're expanding the role that pictures can play in people's lives and helping them to save even more precious memories."

The new full-size magazine will be published quarterly, with the first issue due in stores on June 29. Its more than 75 pages are packed with picture-taking tips, suggestions for photo projects, a glossary of photo terms, inspirational articles about how people have used photography and reminders of the everyday moments that are so worth capturing on film. Each issue will also have "Say Cheese," a special pull-out section just for kids that focuses on fun puzzles, games and other projects with pictures. Everyday Pictures magazine has a $2.49 cover price.

"We are delighted that Eastman Kodak, one of the nation's leading companies, and Meredith will work together on Everyday Pictures and other publications," said Bob Mate, Vice President/Publishing Director, Meredith Integrated Marketing. "These new magazines offer the exciting opportunity to marry Meredith's home and family expertise with that of one of America's most beloved brands."

Kodak and Meredith will also publish two digest-sized magazines. This fall, Kodak's Halloween Memories will be part of Meredith's digest-sized "Better Your Home" series and will focus on Halloween activities. In November, a holiday digest, featuring gift ideas for the whole family, will go on sale. These two seasonal titles will be displayed on Meredith magazine racks at supermarket checkout counters.

Everyday Pictures magazine also ties into Kodak's newest worldwide advertising campaign for Max film which debuted in the U.S. on Monday, June 19, with the broadcast of a 30-second commercial entitled "Sunday League." The ads highlight everyday picture-taking opportunities and encourage viewers to capture moments that revolve around spontaneous, unposed, often action-filled events that are captured best with a high-speed film like Max.

(Kodak and Everyday Picture are trademarks.)

Editor's Note: For additional information about Kodak, visit our web site on the Internet at: www.kodak.com.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
mycar
mnexh9yy (Member): finding the magazine 1/14/2011 11:42 AM
I could always find the Everyday Pictures magazine in stores but haven't been able to find it in years. Is it still published? I found helpful hints in it for my photography class that I took in 1998 and 1999. Would love to find it again.

Purpledee77@yahoo.com Thank you, Dee

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Publication:Business Wire
Date:Jun 28, 2000
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