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New Kaboom Thick Liquid Toilet Cleaner Keeps the Toilet Cleaner Longer; Innovative Formula Clings to the Surface, Even Below the Waterline.


Business Editors

DENVER--(BUSINESS WIRE)--Jan. 19, 2004

Orange Glo International has announced the latest innovation in the bathroom, Kaboom KABOOM Key Atomic Benefits Office of Mankind (Naked Gun 2 1/2) (R) Thick Liquid Toilet Cleaner. The cleaner is an extension of the popular Kaboom line launched by Orange Glo last year, and brings new and exciting technology to the bathroom.

Testing Proves a Longer Lasting Clean

Kaboom has been put to the test and is proven to offer longer lasting cleaning results. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 independent testing conducted last quarter against several competitive liquid toilet cleaners, Kaboom Thick Liquid Toilet Cleaner was found to be superior in protecting the porcelain porcelain [Ital. porcellana], white, hard, permanent, nonporous pottery having translucence which is resonant when struck. Porcelain was first made by the Chinese to withstand the great heat generated in certain parts of their kilns.  surface of the toilet from recurring re·cur  
intr.v. re·curred, re·cur·ring, re·curs
1. To happen, come up, or show up again or repeatedly.

2. To return to one's attention or memory.

3. To return in thought or discourse.
 hard water stains This article is about the French commune. For the town in Surrey, England, see Staines. For other uses, see Stain (disambiguation).

Stains is a commune in the northern suburbs of Paris, France. It is located 11.6 km. (7.2 miles) from the center of Paris.
 and resoiling.

"Our research found that consumers perceive cleaning the toilet as a necessary chore worth doing," notes Jonathan Jonathan (jŏn`əthən) [short for Jehonathan, Heb.,=Yahweh has given].

1 In the Bible, Saul's son and David's friend, both killed at the battle of Mt. Gilboa. David showed kindness to his son Mephibosheth.
 Tofel, Brand Manager for Kaboom. "Our goal in creating this product was to make the job easier and more effective for consumers, helping them to do it less frequently. Kaboom means less scrubbing See data scrubbing, memory scrubbing and audio scrubbing. , less often."

An Easier, More Complete Clean

Kaboom Thick Liquid Toilet Cleaner makes toilet cleaning easier in two ways. First, the formula is designed to break up hard water stains on contact, which reduces the need for hard brushing. Research shows that Kaboom's formula goes to work on stains, cleaning hard water marks better than competitive products.

In addition, Kaboom's breakthrough technology allows the formula to cling to Verb 1. cling to - hold firmly, usually with one's hands; "She clutched my arm when she got scared"
hold close, hold tight, clutch

hold, take hold - have or hold in one's hands or grip; "Hold this bowl for a moment, please"; "A crazy idea took hold of
 the bowl's surface both above and below the waterline. Most cleaners dissipate dis·si·pate  
v. dis·si·pat·ed, dis·si·pat·ing, dis·si·pates

v.tr.
1. To drive away; disperse.

2.
 when the liquid hits water, but Kaboom's superior formula clings below the waterline allowing it to work in places that other cleaners do not. This further reduces the consumer's need for scrubbing on most jobs.

"It was important that we break new ground in the bathroom cleaning market," noted Director of Product Development, Faouzia Hasni. "We are proud of the unique Kaboom formula - it packs a one-two punch one-two punch
n.
1. A combination of two blows delivered in rapid succession in boxing, especially a left lead followed by a right cross.

2. Informal An especially forceful or effective combination or sequence of two things.
 when it comes to stains and it addresses what we found to be the biggest consumer concern when it comes to cleaning the toilet - make the job easier."

Kaboom Thick Liquid Toilet Cleaner is the second product in the growing Kaboom family of bathroom products. Sticking to the Kaboom motto of "tough on grime, easy on you," the new toilet cleaner aggressively cuts through hard water stains and makes toilet bowl cleaning easier and less frequent. Kaboom Shower, Tub & Tile Cleaner, the first product in the Kaboom line, tackles tough soap scum and hard water stains without producing toxic fumes fumes

odorous gases and other volatile materials; inhalation of irritating fumes causes coughing and, if sufficiently severe, irreversible pulmonary edema.
 so that consumers can clean easy and breathe easy.

Kaboom Thick Liquid Toilet Cleaner began limited distribution in October 2003 and is now in full national distribution as of January 2004.

About Kaboom(R)

Kaboom is committed to finding innovative ways to make cleaning the bathroom an easier job for consumers. Kaboom Shower, Tub and Tile Cleaner, the first in the family of products, provides a clean easy, breathe easy solution by giving consumers a superior clean without harsh, toxic fumes. Kaboom Thick Liquid Toilet Bowl Cleaner is the latest innovation from the brand, and continues the Kaboom brand promise of finding "Tough on Stains, Easy on You" solutions in the bathroom. Look for new products and technological innovations from Kaboom in the future.

About Orange Glo International

Founded in Denver Colorado, privately held Orange Glo International began creating its powerful cleaning products more than 15 years ago. Best known for its OxiClean(R) brand, the company has shown how forming a direct relationship with consumers can win market share and develop brand trust one person at a time. The company, which employs over 180 people, continues to expand globally, making Inc. Magazine's list of "Ten Fastest Growing Companies" in 2000, 2001 and 2002.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 19, 2004
Words:612
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