New Industry Surveys Reveal Pharmaceutical Marketing Focus on Patient-Physician Communications and Physician Support For Patient Feedback.Patient feedback and patient-physician communications offer unique foundation for improving treatment outcomes WOBURN, Mass. -- InfoMedics, the patient feedback company, today announced the results of two surveys designed to assess pharmaceutical manufacturers' and physicians' views on patient-physician communications. The results from the first survey, conducted by PharmaVOICE in December 2006, shows the industry's recognition of the pivotal role effective communications play in improving compliance, in turn leading to better treatment outcomes. Key leading indicators Leading Indicator A measurable economic factor that changes before the economy starts to follow a particular pattern or trend. Leading indicators are used to predict changes in the economy, but are not always accurate. included the following: 1. The biggest benefits of improved patient-physician communications involving a specific brand were perceived by the respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. to be improved treatment outcomes (87.5%) and increased medication adherence adherence /ad·her·ence/ (ad-her´ens) the act or condition of sticking to something. immune adherence (73.6%). 2. The majority of respondents (74.6%) saw medication noncompliance noncompliance failure of the owner to follow instructions, particularly in administering medication as prescribed; a cause of a less than expected response to treatment. noncompliance as an ongoing significant issue to be addressed by the pharmaceutical industry in 2007. 3. 67.7% rated their intent to address patient compliance issues in 2007 as extremely or very important, with the majority deeming "Programs that encourage patients to discuss their treatment with their doctor" as the most effective initiatives. In a second survey InfoMedics conducted its own research about the usefulness of the individual patient treatment feedback reports that physicians receive as part of InfoMedics' programs. Highlights from more than 2,500 physician responses include: * Average usefulness rating: 3.8 out of 5 * 68% of feedback reports received an usefulness rating of 4 out of 5 * 88% of reports would be filed * 67% of reports would be discussed with patient * 63% of reports would be discussed with patient AND filed "These survey results clearly indicate that physicians recognize patient feedback as a critical component of improved medication compliance and resulting treatment outcomes," said Paul LeVine, InfoMedics' vice president, analytic an·a·lyt·ic or an·a·lyt·i·cal adj. 1. Of or relating to analysis or analytics. 2. Expert in or using analysis, especially one who thinks in a logical manner. 3. Psychoanalytic. services. LeVine added, "The really good news is that pharmaceutical manufacturers are now finally addressing the neglected area of patient-physician communications in their promotion planning." About InfoMedics, Inc. InfoMedics, Inc., is the only pharmaceutical services provider that delivers clear, actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. patient feedback to physicians; this feedback is designed to improve patient-physician communications while providing brand insight to pharmaceutical manufacturers. Patient feedback assists physicians at the point-of-care to optimize optimize - optimisation treatment outcomes and improve medication compliance. InfoMedics' programs facilitate the communication channel between physicians and patients around the prescribed pre·scribe v. pre·scribed, pre·scrib·ing, pre·scribes v.tr. 1. To set down as a rule or guide; enjoin. See Synonyms at dictate. 2. To order the use of (a medicine or other treatment). pharmaceutical brand, enhancing product awareness and accelerating market share growth. Founded in 1995, InfoMedics' customer base includes 14 of the world's top 15 pharmaceutical companies. The company has delivered over 150 programs across multiple therapeutic areas with industry leading ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . For more information, please visit www.infomedics.com. |
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