New Index Will Track Inland Southern California's Transportation and Logistics Activity.CLAREMONT Claremont. 1 City (1990 pop. 32,503), Los Angeles co., S Calif., in a citrus farm area at the foot of the San Gabriel Mts.; inc. 1907. Mainly residential, the city is an educational center and has light manufacturing. , Calif. -- Transportation and logistics is one of Inland Southern California's largest industries, yet very little has been done up to now to track the industry locally. To establish a consolidated index that tracks the logistics industry, more than 3,500 regional professionals are being asked to participate in a confidential Web-based survey. "This quarterly research study will monitor the region's current transportation and logistics activity and expectations for future movement," said Greg GREG Great Egg Harbor National Scenic and Recreational River (US National Park Service) Timpany, research director of Wilkin Guge Marketing. "The data will create a primary index and help identify the trends and challenges facing the industry." "Logistics could surpass manufacturing as one of the region's top economic drivers and creators of jobs in the near future," said Bob Dixon, editor of The Business Press, which will publish the quarterly index. "It is critical that we build a real understanding of the industry's economic impact and the issues it faces. The Inland Empire In·land Empire A region of the northwest United States between the Cascade Range and the Rocky Mountains, comprising eastern Washington, eastern Oregon, northern Idaho, and western Montana. Farming, lumbering, and mining are important to the area. Freight Index will be a key component of that discussion." The Inland Empire Freight Index Web-based survey is open to invited professionals from December 27, 2006, through January 22, 2007. A summary of the results will be shared with all respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. and made available to the media in 2007. The next quarterly Inland Empire Freight Index is slated for March 2007. Wilkin Guge Marketing is conducting the quarterly research study with support from The Press-Enterprise and The Business Press. For more information about the Inland Empire Freight Index, please contact Greg Timpany at Wilkin Guge Marketing at 909-625-2225 or visit online at www.wilkinguge.com. About Wilkin Guge Marketing's Research Department Wilkin Guge Marketing is an integrated strategic marketing and research firm that conducts vital business studies of interest to the Inland Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, region, including the Glencrest Inland Empire Wealth Study, the Inland Empire Freight Index, the Inland Empire Consumer Index and the Inland Empire Business Leadership Survey. Based in Claremont, Calif., the award-winning agency is owned by Gail Guge, brand strategist strat·e·gist n. One who is skilled in strategy. Noun 1. strategist - an expert in strategy (especially in warfare) strategian market strategist - someone skilled in planning marketing campaigns , and Andrew Wilkin, creative brand strategist. About The Business Press The Business Press, a San Bernardino San Bernardino, city, United States San Bernardino (săn bûr'nədē`nō), city (1990 pop. 164,164), seat of San Bernardino co., S Calif., at the foot of the San Bernardino Mts.; inc. 1854. , Calif.-based subsidiary of The Press-Enterprise Company, is the largest business journal covering Inland Southern California. Now in its 12th year, The Business Press chronicles Chronicles, two books of the Bible, originally a single work in the Hebrew canon (the final book of that canon), called First and Second Chronicles in the Authorized Version, and called First and Second Paralipomenon in the Septuagint and in the Vulgate. new business developments, profiles newsmakers and keeps tabs on the booming Inland Southern California economy. For more information, visit http://www.thebizpress.com. |
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