New Independent Research Determines Best Sonic Power Toothbrush in Plaque Removal: Philips Sonicare Elite.SNOQUALMIE, Wash. -- Sonicare Elite's angled neck provides better reach to posterior teeth and interproximal spaces than Oral-B Sonic Complete Royal Philips Electronics (NYSE NYSE See: New York Stock Exchange :PHG) announced today that in a recent study conducted by an independent dental institution, the Philips Sonicare Elite power toothbrush toothbrush, n a handheld device with an arrangement of bristles at one end, and a handle designed to reach effectively all exposed surfaces of the teeth and gingiva. demonstrated statistical superiority in removing plaque when compared to Oral-B Sonic Complete. The combination of the Sonicare Elite's slim angled neck, tapered brush head and contour-fit bristles contribute to an unparalleled level of cleaning in hard-to-reach areas. "The results of this study support existing evidence demonstrating the clinical benefits of the Sonicare Elite in removing plaque," said Dr. Arthur F. Hefti, vice president of clinical and scientific affairs for Philips Oral Healthcare. "In my opinion, these excellent clinical research results prove the Sonicare Elite provides patients with significantly improved plaque removal benefits, thus supporting excellent overall oral health." The single-blind, randomized ran·dom·ize tr.v. ran·dom·ized, ran·dom·iz·ing, ran·dom·iz·es To make random in arrangement, especially in order to control the variables in an experiment. , crossover clinical study, which was conducted by Netherlands-based clinical research organization Dentres and supported by Philips Oral Healthcare, assessed plaque removal efficacy and gingival gingival (jin´j  v abrasion of the Philips Sonicare Elite 7000 series and the Oral-B Sonic Complete. During the study, 60 healthy adults, ages 18-65, received a baseline evaluation on oral soft tissue, gingival abrasion and plaque 24 hours after plaque accumulation. After using the assigned power toothbrush for a two-minute supervised period, they were evaluated again, and the results were compared. Although both power toothbrushes were effective in removing plaque, the Philips Sonicare Elite was found to remove significantly more plaque than the Oral-B Sonic Complete from the dentition dentition, kind, number, and arrangement of the teeth of humans and other animals. During the course of evolution, teeth were derived from bony body scales similar to the placoid scales on the skin of modern sharks. as a whole and in hard-to-reach areas, including the posterior teeth and interproximal spaces. Philips Sonicare is the brand personally used and recommended by more U.S. dental professionals. For information on Sonicare, dental professionals and patients may call 1-800-676-7664 or visit www.sonicare.com. About Royal Philips Electronics Royal Philips Electronics of the Netherlands (NYSE:PHG)(AEX AEX See: Amsterdam Exchange :PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of $ 37.66 Billion (EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 30.3 billion) in 2004. With activities in the three interlocking interlocking /in·ter·lock·ing/ (-lok´ing) closely joined, as by hooks or dovetails; locking into one another. interlocking Obstetrics A rare complication of vaginal delivery of twins; the 1st domains of healthcare, lifestyle and technology and 161,500 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter. Attention Broadcasters: Philips b-roll (via beta copy, fiber transmission and satellite feed), is available 24/7 by calling (+1-212-375-0021). |
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