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New Identity Signals Evolution for Middleton & Reutlinger, ''A Kentucky Tradition Since 1854''.


Business Editors/Legal Writers

LOUISVILLE, Ky.--(BUSINESS WIRE)--April 14, 2000

Next week sees the official unveiling of a new identity for Middleton & Reutlinger, a leading regional law firm headquartered in Louisville since 1854.

In a business community where major law firms This list of the world's largest law firms by revenue is taken from The Lawyer and The American Lawyer and is ordered by 2006 revenue:[1]
  1. Clifford Chance, £1,030.2m – International law firm (headquartered in the UK);
  2. Linklaters, £935.
 are often viewed as "the same," Middleton & Reutlinger wants to give its clients a distinct advantage through its knowledge of the evolving area of e-business.

"The advent of the Internet and the vast number of business opportunities that are developing through this new medium are creating many legal questions that have not been addressed before," explained Charles Middleton Charles Middleton may refer to:
  • Charles Middleton, 2nd Earl of Middleton (1649/50-1719)
  • Charles Middleton, 1st Baron Barham (1726-1813), British aristocrat
  • Charles B. Middleton (1874-1949), American actor
, the Firm's Senior Partner.

He continued, "we believe it is important for both our existing and future clients to know that by partnering with this law firm they will receive legal expertise that will assist them in resolving virtually all of their legal issues, including those relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 e-business.

"Having established the necessary in-house expertise to meet the legal challenges of the digital age, we believe it is both logical and important for the Firm's overall brand positioning to enhance the perception of Middleton & Reutlinger as legal experts in e-business."

As a result Bandy bandy /ban·dy/ (band´e) bowed or bent in an outward curve.  Carroll Hellige Advertising ("BCH BCH Beach
BCH Banco Central de Honduras
BCH Boot Console Handler
BCH Boulder Community Hospital (Boulder, CO, USA)
BCH Broadcast Channel
BCH Belfast City Hospital
BCH Banco Central-Hispano
") was selected to develop a new identity that would help re-position the Firm.

"We wanted to create a logo that acts as a bridge between Middleton & Reutlinger's rich history and the forward-thinking, evolving law firm that it has become," explained Tim Hellige, a Partner at BCH.

"The new identity will help to transition the public's perception of Middleton & Reutlinger from a traditional law firm to one that is leading the evolution of e-business in terms of its applications to law."

The new look will be used throughout the Firm, including letterhead, envelopes, thank you cards, business cards, mailing labels and newsletter formats; as well as a print advertisement which will appear in business publications starting next week.

Middleton & Reutlinger has earned a reputation for excellence in a number of legal specialties, including intellectual property, bankruptcy and creditors rights, corporate and securities law, environmental law and employment law.

The Firm has played a leading role in many landmark decisions A landmark decision is the outcome of a legal case (often thus referred to as a landmark case) that establishes a precedent that either substantially changes the interpretation of the law or that simply establishes new case law on a particular issue.  strengthening the rights of clients throughout Kentucky and the nation. For example in the high-profile St. Ledger case in 1997, in which the Kentucky Supreme Court The Kentucky Supreme Court was created by a 1975 constitutional amendment. Prior to that the Kentucky Court of Appeals was the only appellate court in Kentucky. The Kentucky Court of Appeals is now Kentucky's intermediate appellate court.  held the Kentucky intangible tax intangible tax

A tax imposed by some states or local governments on the value of intangible assets such as stocks, bonds, money market funds, and bank account balances.
 on stocks and deposits (a tax enacted in 1907) discriminatory dis·crim·i·na·to·ry  
adj.
1. Marked by or showing prejudice; biased.

2. Making distinctions.



dis·crim
 and unconstitutional unconstitutional adj. referring to a statute, governmental conduct, court decision or private contract (such as a covenant which purports to limit transfer of real property only to Caucasians) which violate one or more provisions of the U. S. Constitution.  resulting in refunds to Kentucky taxpayers of more than $180 million.

"The Firm provided outstanding service to clients during the industrial heyday hey·day  
n.
The period of greatest popularity, success, or power; prime.



[Perhaps alteration of heyda, exclamation of pleasure, probably alteration of Middle English hey, hey.
 of corporations and will provide the same service in the world of e-business," said Charles Middleton.

"We are very proud of our responsiveness to clients' needs. We believe the primary purpose of the Firm is to protect clients, provide a valuable service to clients, recognize opportunities for clients and to bring about resolutions, not just solutions, for our clients. In the digital age that means being a leader in the practice of law using e-business."

Dana Smolenski, Senior Vice President of Netzee, Inc., an Atlanta based company which provides Internet banking products and services and e-commerce solutions to small and mid-sized banks, thrifts and credit unions is a client of Middleton & Reutlinger. "My business career and the type of business that I'm in has been complicated," said Smolenski.

"There are very few people who understand the intricacies, complications and challenges associated with it. Middleton & Reutlinger has expertly guided me through every phase of my business' growth and development. They helped me put together, manage and sell an e-commerce company in 18 months. I would never dream of going anywhere else for legal or business advice."

Middleton & Reutlinger, headquartered in Louisville since 1854, is a prominent regional law firm that has played a leading role in many landmark decisions strengthening the rights of clients throughout Kentucky and the nation.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 14, 2000
Words:639
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