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New Hitachi ''CinemaStar'' Hard Drive Targets Digital Video Recorders, Set-Top Boxes; Popularity of Hitachi 3.5-inch Hard Drives, Growth of Digital Video Offer Ideal Backdrop for CinemaStar Introduction.


SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif. -- With 2006 representing the start of accelerated growth for hard-drive-based digital video applications, Hitachi Global Storage Technologies Hitachi Global Storage Technologies is a wholly owned subsidiary of Hitachi, Ltd. Summary
Hitachi purchased IBM's hard disk drive division, integrated their own HDD operations, and launched the company in 2003.
 (Hitachi) is announcing a new product line that gives DVR (1) (Digital Video Recorder) A device that records video onto a hard disk from one or more ceiling mounted video cameras. Part of a security system, the DVR typically supports 4, 8 or 16 separate camera channels.  and set-top box The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support.  customers a dedicated high storage capacity solution that's optimized for consumer electronics: the 3.5-inch CinemaStar(TM) hard disk drive.

Industry analyst TrendFOCUS predicts an 80-percent growth for digital video applications that rely on hard drive storage in 2006. Against this backdrop, the Hitachi CinemaStar hard drive is designed to harness features that make it especially receptive to storing and retrieving digital video content, while also enriching the viewer experience.

The new products, called CinemaStar 7K500 and CinemaStar 7K160, are based off Hitachi's award-winning 3.5-inch Deskstar platform. The CinemaStar family, which is expected to be available in early third quarter, brings together the following CE-specific features and benefits:

--Silent seek acoustics acoustics (ək`stĭks) [Gr.,=the facts about hearing], the science of sound, including its production, propagation, and effects.  for "bedroom-quiet" operation

--Low power idle for cooler system operation and greater host-product reliability

--Wider temperature range to support warmer operating environments In computing, an operating environment is the environment in which users run programs, whether in a command line interface, such as in MS-DOS or the Unix shell, or in a graphical user interface, such as in the Macintosh operating system. , especially in confined spaces Confined space is a term from labor-safety regulations that refers to an area whose enclosed conditions and limited access make it dangerous. Description
A confined space is any space: 1) that has limited or restricted means of entry or exit; 2) is large enough for a
 like entertainment centers

--Smart Command Transport and adaptive error recovery for optimized video streaming See streaming video and video stream.  and picture quality

--Thermal fly height control for improved error rates in varied temperature conditions

"We believe the CinemaStar is the capstone of Hitachi's efforts thus far in developing hard drives for CE applications," said Jose Antelo, vice president & general manager, Business Management, Hitachi Global Storage Technologies. "The CinemaStar not only integrates focused CE functionality, but it also offers a logical branding scheme, which makes it easily recognizable to customers looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a digital-video-based or other CE-specific storage solution."

The CinemaStar 7K500 will be made available in two- and three-disk designs with 250, 320, 400 and 500 GB of storage capacity, while the CinemaStar 7K160's one-disk design offers 80 and 160 GB of capacity. The new CE-focused drives meet the Restriction of Hazardous Substances (RoHS) compliance directive issued last year by the European Union European Union (EU), name given since the ratification (Nov., 1993) of the Treaty of European Union, or Maastricht Treaty, to the

European Community
. CinemaStar hard drives are ideal for use in standard and high-definition DVRs, DVD/HDD recorders, DVR-enabled televisions, set-top boxes and media center PCs.

Complete 3.5-inch Offering

Hitachi will offer the 3.5-inch CinemaStar product line as a companion product to the Deskstar. The Deskstar line will be targeted at mainstream PCs, workstations and lower-cost/low-duty cycle server applications. To address nearline applications within the 3.5-inch segment, Hitachi will also introduce a new brand of products to be announced To be announced (TBA)

A contract for the purchase or sale of an MBS to be delivered at an agreed-upon future date but does not include a specified pool number and number of pools or precise amount to be delivered.
 at a later date. Together, the Deskstar, CinemaStar and a nearline-specific offering will represent Hitachi's comprehensive strategy for servicing the differing application needs within the 3.5-inch ATA/SATA segment.
Technical Specifications:

    CinemaStar 7K500

    500/400/320/250 GB (GB = 1 billion bytes, accessible capacity may
    be less)
    998 Mb/s max. media transfer rate
    14 ms silent seek time
    7,200 RPM, 4.17 ms average latency
    ATA-133/Serial ATA 3.0 Gb/s
    8 MB data buffer
    26.1 mm in height (max)
    118 billion bits per square inch maximum areal density
    3/2 platter(s)
    6/4 recording heads
    350 G (2ms) non-operating shock (2 disk)
    300 G (2ms) non-operating shock (3 disk)
    6.0 (3 disk)/5.0 (2 disk) watt idle power (Parallel ATA)*
    7.0 (3 disk)/6.0 (2 disk) watt idle power (Serial ATA)*
    3.0 (3 disk)/ 2.8 (2 disk) Bels typical idle acoustics
    0-60 degrees C operating temperature
    Fluid Dynamic Bearing (FDB) spindle motor

    CinemaStar 7K160

    160/80 GB (GB = 1 billion bytes, accessible capacity may be less)
    966 Mb/s max. media transfer rate
    14.0 ms silent seek time
    7,200 RPM, 4.17 ms average latency
    ATA-133/Serial ATA 3.0 Gb/s
    8 MB data buffer
    26.1 mm in height (max)
    120 billion bits per square inch maximum areal density
    1 platter
    2/1 recording heads
    350 G (2ms) non-operating shock
    4.9 watt idle power (Parallel ATA)*
    5.9 watt idle power (Serial ATA)*
    2.5 Bels typical idle acoustics
    0-60 degrees C operating temperature
    Fluid Dynamic Bearing (FDB) spindle motor

    * When low power is enabled, power consumption can reduced by up
      to 51 percent.


About Hitachi Global Storage Technologies

Hitachi Global Storage Technologies is a storage technology leader, founded in 2003 through the combination of Hitachi's and IBM's hard disk drive businesses. Hitachi GST GST
abbr.
Greenwich sidereal time


GST (in Australia, New Zealand, and Canada) Goods and Services Tax
 enables users to fully engage in the digital lifestyle by providing high-value hard drives in formats suitable for the office, on the road and in the home.

With its legacy in hard drive invention, Hitachi GST will lead the industry in celebrating the hard drive's golden anniversary in 2006. After five decades of innovation, the hard drive has had a profound effect on the computing and consumer electronics industries. That heritage lives on at Hitachi GST through products that define the standard for hard drive miniaturization min·i·a·tur·ize  
tr.v. min·i·a·tur·ized, min·i·a·tur·iz·ing, min·i·a·tur·iz·es
To plan or make on a greatly reduced scale.



min
, capacity, performance and reliability.

With more than 27,000 employees worldwide, Hitachi GST offers a comprehensive range of hard drive products for desktop computers, high-performance servers, notebooks and consumer devices. For more information, please visit the company's web site at www.hitachigst.com.

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE NYSE

See: New York Stock Exchange
: HIT), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 347,000 employees worldwide. Fiscal 2004 (ended March 31, 2005) consolidated sales totaled 9,027.0 billion yen ($84.4 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9JAPA
Date:Apr 4, 2006
Words:924
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