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New Hilton eyes Asia.


Football may help the Hilton Hotel Los Angeles/San Gabriel make its debut, but Asian business travelers will be its core clientele.

Following a soft opening in December, the 222-room hotel on Valley Boulevard Valley Boulevard is a street in Southern California, United States, running east from Los Angeles to Pomona, where it becomes Holt Boulevard, and a continuation from Fontana to Colton. It generally parallels Interstate 10 and State Route 60, and is the original alignment of U.S.  in San Gabriel San Gabriel (săn gā`brēəl), city (1990 pop. 37,120), Los Angeles co., SW Calif.; inc. 1913. Fabric, furniture, paper products, tools, and aircraft parts are manufactured.  was expected to be sold out for the Rose Bowl.

The hotel's restaurant, Trinity Trinity, doctrine in Christianity
Trinity [Lat.,=threefoldness], fundamental doctrine in Christianity, by which God is considered as existing in three persons.
, serves Chinese and Western cuisine Cuisine (from French cuisine, "cooking; culinary art; kitchen"; ultimately from Latin coquere, "to cook") is a specific set of cooking traditions and practices, often associated with a specific culture.  and is expected to cater to Asian business travelers. While 90 percent of its banquet A banquet is a large public meal or feast, complete with main courses and desserts. It usually serves a purpose, such as a charitable gathering, a ceremony, or a celebration. Sometimes a banquet consists of only desserts, but it is advisable to include main courses as well.  business to date has been for Asian customers, that figure will likely settle at about 75 percent, said Tony DiRaimondo, its director of sales and marketing. Hotel officials expect room bookings to be evenly split between Asian and Western travelers.

Owned by Lancer Investments, a San Gabriel real estate company, and managed by Santa Monica-based Windsor Capital Group Inc., the $75 million hotel is located on a site that previously housed a 50-room motel and Vietnamese restaurant, both of which were torn down.

Staff reporter Rebecca Flass can be reached at (323) 549-5225, ext. 230, or at rflass@labusinessjournal.com.
COPYRIGHT 2005 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Marketplace; Hilton Hotel Los Angeles
Comment:New Hilton eyes Asia.(Marketplace)(Hilton Hotel Los Angeles)
Author:Flass, Rebecca
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Jan 3, 2005
Words:171
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