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New Healthy Start Breakfast Billboards Latest Tactic in Childhood Obesity Battle.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- What did your child have for breakfast this morning? It's the question a few million Angelenos will be asking themselves on their morning commute TO COMMUTE. To substitute one punishment in the place of another. For example, if a man be sentenced to be hung, the executive may, in some states, commute his punishment to that of imprisonment.  this month as they drive by 75 colorful billboards promoting "Kids Deserve a Healthy Start - Breakfast." Scattered Scattered

Used for listed equity securities. Unconcentrated buy or sell interest.
 throughout Los Angeles County, the billboards are part of a broad-based public health effort to address the county's childhood overweight epidemic.

"We've all become too busy to put a premium on breakfast, and our children are paying the price. A nutritious nutritious /nu·tri·tious/ (noo-trish´us) affording nourishment.

nu·tri·tious
adj.
Providing nourishment; nourishing.



nutritious

affording nourishment.
 breakfast -- at home or at school -- sets the course for a healthy diet and is a proven way to address childhood overweight issues. It also helps children perform better in the classroom and puts them on track for overall better health," says Dr. Shirley Thornton, co-chair of the Los Angeles Collaborative for Healthy Active Children (LACOLLAB), which launched the billboard campaign in partnership with the California Nutrition Network.

The campaign is the latest step taken by the LACOLLAB, a county-wide coalition of nearly 100 health and nutrition organizations and individuals, to effectively respond to today's skyrocketing rates of overweight, unfit children in Los Angeles. This past spring, the LACOLLAB released a policy brief, "Taking the First Step With a Healthy Breakfast: Combating L.A. County's Childhood Obesity childhood obesity Public health Overweight in a child, an average BMI of ≥ 85% for age and sex; ≥ 95% for age and sex is very obese. See Body-mass index, Obesity. Cf Adult obesity.  Crisis."

The billboards, aimed at inviting parents to explore ways to ensure their children start their day with a healthy breakfast, are produced in both English and Spanish. They are scheduled to run through November in Los Angeles County. Billboards will run from December through February in the Antelope Valley This article is about the Los Angeles County region. For the census-designated place in Wyoming, see Antelope Valley-Crestview, Wyoming.

The Antelope Valley
. For more information, including the Collaborative's brochure, "Kids Need A Healthy Breakfast: What You Can Do to Help," and the latest copy of "The Good Food News" with breakfast tips for children and teens, call (213) 351-7889 or go to www.breakfastfirst.org.

Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat.

Trained by D.
: Copies of the billboard artwork can be downloaded at http://www.lapublichealth.org/nut/docs/breakfastposter.pdf
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 25, 2004
Words:323
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