New Guide Provides Valuable Lessons from Inside and Outside the Advertising Industry in the Art of Presenting Creative Ideas.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c47576) has announced the addition of Perfect Pitch: The Art of Selling Ideas and Winning New Business to their offering. This book will show how the principles of advertising research and planning can also be applied to the dirty business of presenting and selling ideas. It is for anyone whose job is to stand up in front of others, and persuade (which is, of course, almost everyone.) While many books exist on the subject of presentations and persuasion, there are none tailored specifically to the needs of the advertising industry, where the currency is that of ideas, rather than physical products. Perfect Pitch provides valuable lessons from inside and outside the advertising industry in the art of presenting creative ideas and new business pitches in a more engaging and effective manner. Praise for Perfect Pitch "Good ideas are so frequently undermined by bad presentations that it is almost tragic. Steel not only understands the art of persuasion, he cuts a swath through the bad habits that dominate so much of business communication. This is an absolute must-read for anyone whose success hinges on the ability to get others to act on an idea." --Shelly Lazarus, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Ogilvy & Mather Worldwide "If youre in sales--and who isnt these days?--you need this book. Steel is felt by many to be among the finest new business presentation architects in the last twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights. 2. . His book represents pearls of wisdom from a master." --David Verklin, CEO, Carat Americas "I have seen Jon Steel present on several occasions and Im happy to report that he writes as well as he presents. I recommend this book to anyone who has to engage and persuade an audience for a living." --Simon Clift, Chief Marketing Officer, Unilever PLC "In our business we live and die by the quality of our work and the quality of our new business presentations. Now, Steel has written the bible on presentations. Im patiently waiting for him to write the other bible we all need." --Mike Hughes, President and Creative Director, The Martin Agency Author information Jon Steel is an accidental advertising professional, a co-creator of the famous "got milk?[R]" ad campaign, and the bestselling author of Truth, Lies, and Advertising: The Art of Account Planning "Account Planning is the discipline that brings the consumer into the process of developing advertising. To be truly effective, advertising must be both distinctive and relevant, and planning helps on both counts. , from Wiley. He is currently a new business and training consultant for WPP WPP Wire & Plastic Product PLC WPP World Press Photo WPP Web Presence Provider WPP Wolf Pack Productions (anime fan subbing group) WPP Witness Protection Program WPP Wireless Packet Platform WPP Work Package Planning , one of the world's largest marketing communication conglomerates. Among other awards, Steel has received eleven gold Effies from the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. for Advertising Effectiveness, a David Ogilvy David MacKenzie Ogilvy, CBE (June 23, 1911–July 21, 1999), was a notable advertising executive. He has often been called “The Father of Advertising.” In 1962, Time called him “the most sought-after wizard in today's advertising industry. Gold Award, and a Blue Peter badge A Blue Peter badge is a much coveted award for Blue Peter viewers, given to people on the children's television programme for either being on the show or achieving something. for a letter he wrote, at age ten, to the UK's most popular and enduring children's television program. Introduction: An Audience with Steve Jobs Steve Jobs - Stephen Jobs . Chapter 1. Presentation Crime: Why Most Presentations Fail. . Chapter 2. Imperfect Pitch: The People of the State of California v. Orenthal James Simpson The name James Simpson can refer to:
Chapter 3. Bill Clinton, Johnnie Cochran Johnnie L. Cochran, Jr.[1] (October 2, 1937 – March 29, 2005) was an African American lawyer best known for his role in the legal defense during the O. J. Simpson murder case. , and a London Hooker: Learning from the World's Best Presenters. . Chapter 4. Making Connections: Planning the Perfect Pitch. . Chapter 5. Trevor's Sledgehammer See Opteron. : Crating room for Thought. . Chapter 6. We Will Fight them in the Boardroom: How to Run a Great Idea by Presenting it Badly. . Chapter 7. Benign Dictatorship: Leading the Perfect Team Pitch. . Chapter 8. The Pitch and Beyond: How to Leave the Client Wanting More. . Chapter 9. The Perfect Pitch: London's Winning bid for the 2012 Olympic Games. . Acknowledgments. Bibliography. Index. About the Author For more information visit http://www.researchandmarkets.com/reports/c47576 |
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