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New Golf Ball: No Dimples, No Hooks, No Slices!


Smooth Surface Caesar Caesar (sē`zər), ancient Roman patrician family of the Julian gens. There are separate articles on its two most distinguished members, Julius Caesar and Augustus.  Golf Ball Delivers Straight Drives, Accurate Approach Shots, Precision Putts

ORLANDO, Fla. -- A dimple-free, smooth surface golf ball that empowers golfers to hit accurate drives and fairway shots, without hook or slice, and rolls with the precision of a billiard bil·liard  
adj.
Of, relating to, or used in billiards.

n.
See carom.

Adj. 1. billiard - of or relating to billiards; "a billiard ball"; "a billiard cue"; "a billiard table"
 ball on the green, has been launched by Caesar Golf Company. A revolutionary design, the Caesar Golf Ball meets all required ball specifications for diameter and weight by golf's governing bodies Noun 1. governing body - the persons (or committees or departments etc.) who make up a body for the purpose of administering something; "he claims that the present administration is corrupt"; "the governance of an association is responsible to its members"; "he . PGA (1) (Professional Graphics Adapter) An early IBM PC display standard for 3D processing with 640x480x256 resolution. It was not widely used.

(2) (Programmable Gate Array) See gate array and FPGA.
 professionals at the PGA Merchandising Show in Orlando raved, calling it "a totally new concept," "great for the player who has trouble with hooks and slices."

"There is a Neanderthal mentality in the industry about clubbing the ball as far as possible," says Vin Lee, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Caesar Golf Company. "Accuracy takes a back seat. With the Caesar, the dimples are gone. So are hooks and slices. The golfer has ball control."

A pool player as well as a golfer, Lee one day tried rolling both a golf ball and a billiard ball across a pool table. The cue ball glided across the felt while the golf ball, with dimples, wobbled. With 40 percent of the game of golf taking place on and around the green, Lee began looking into producing a smooth surface golf ball.

Originally, golf balls did have a smooth surface. Dimple patterns evolved when it was discovered they created lift, if the ball reached high velocity. But when a golfer inadvertently adds side spin, a dimpled ball's irregular surface reacts negatively to airflow, causing the ball to hook or slice. The same forces, purposely pur·pose·ly  
adv.
With specific purpose.


purposely
Adverb

on purpose
USAGE: See at purposeful.

Adv. 1.
 employed by a pitcher, cause a curve ball in baseball.

Lee points out that golfers average only about 10 shots with a driver in an 18-hole round. The rest of the game is about creating aggressive scoring opportunities. "The real skill in golf is placing each shot where you want it," says Lee. "Who cares how far you hit the ball, if it's in the rough and you can't find it?"

Caesar Golf Balls, which cost 10 times as much to manufacture as a traditional golf ball, will be available online and in golf specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise
shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod"
 this spring for $60 a half dozen.

For information, visit www.caesargolfcompany.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 7, 2007
Words:371
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