New General Motors Sales Office & General Manager - South Central Region.
This office will be led by Larry K. Hice, former Buick general sales and service manager. Hice, 52, began at GM in 1971 as a district service manager for Buick and worked through a variety of sales positions at Buick before becoming manager of the Detroit Zone in 1989. Subsequent executive assignments at Buick followed until 1997 when he was named general sales and service manager. Hice holds a degree in government and history from Olivet College.
Hice, along with his four regional counterparts across the nation will be responsible for "moving GM from a distribution-based to a marketing-based organization," said Darwin Clark, vice president for Vehicle Sales, Service and Parts. "Each of our regional general managers will be empowered to make decisions which best represent General Motors in their individual market areas."
"GM has had the same interaction with its dealers since the days of Billy Durant, with each division having its own field organization calling on our dealers who originally were single line dealers," said Hice. "Times have changed, and most of our dealers now represent more than one franchise and our new set-up reflects the new reality. We've changed to ensure that the wholesale organization is in tune with the retail reality we deal with ... the multi-divisional franchise."
Working with Hice will be 41 market area managers who will lead market area teams. The teams will include GM sales, service, parts, fleet/commercial and GMAC personnel.
The goal of the new organization is to engage the dealers in ways that will allow them to be more effective in the marketplace in all areas of their business. To meet this goal GM plans to eliminate redundant activities and guide the contact process with a dealer business plan focused on improving market share, customer enthusiasm and profitability.