New Fat-Binding ChitoRich Available To Public, Substantially More Effective At Binding Fats As Other Fibers.OREM, Utah--(BUSINESS WIRE)--April 2, 1996--ChitoRich, a dietary fiber dietary fiber n. Coarse, indigestible plant matter, consisting primarily of polysaccharides, that when eaten stimulates intestinal peristalsis. complex that binds fats in humans at a substantially higher rate than other fibers, is now available to the public by Utah-based Enrich International, Inc., a leading research, development and marketing firm. ChitoRich, a dietary supplement Noun 1. dietary supplement - something added to complete a diet or to make up for a dietary deficiency diet - a prescribed selection of foods vitamin pill - a pill containing one or more vitamins; taken as a dietary supplement whose principal ingredient is chitosan, helps the body reduce its absorption of dietary fats and lipids. Chitosan is a natural dietary fiber derived from shellfish. "ChitoRich binds with fats and lipids in the diet before digestion, allowing the fats and lipids to be eliminated through normal processes," said Enrich International president David Lisonbee. "ChitoRich has been enhanced with other nutritional components that make it bind fats at nearly twice the rate of regular chitosan and five to 10 times more effectively than other dietary fibers." Independent laboratory research indicates chitosan will bind higher amounts of dietary lipids and fat in mammals than other dietary fibers. Augmenting chitosan with the right amount of vitamin C vitamin C or ascorbic acid Water-soluble organic compound important in animal metabolism. Most animals produce it in their bodies, but humans, other primates, and guinea pigs need it in the diet to prevent scurvy. greatly enhances chitosan's ability to attract fats. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. researchers, chitosan is the dietary fiber of choice for binding lipids. In a 1994 study by Dr. Keiji Deuchi at the Biosci Biotechnology Institute The Biotechnology Institute is an independent nonprofit organization founded to teach the public about the benefits of biotechnology. It was created in 1998 by the biotechnology industry and is located in Arlington, Virginia. in Japan, the following natural dietary fibers and synthetic fibers were analyzed for their ability to bind lipids in mammals. The following table lists the average percent of fat excreted and ranks the fibers in order of most effective to least effective. -0-
Effects of Dietary Fibers on Fecal Lipid Excretion
Dietary Fiber Average % Fax Excreted ------------------------------------------------------------------- Chitosan 50.8 Carrageen 9.6 Kapok 8.3 Sodium alginate 8.1 Pectin 7.4 Guar 6.0 Locust bean 6.0 Konjack 5.2 Cellulose (control) 5.1 Karaya 4.9 Acacia 4.6 Furcellaran 4.4 Chitin 4.3 Agar 2.8
From: Deuchi, et al, Bioscl. Biotech. Biochem. 58:1614 (1994)-0-
"Additionally, ChitoRich is enhanced with nutritional ingredients to avoid intestinal blockage, which may occur with chitosan that hasn't been properly formulated," said Calvin McCausland, Ph.D., vice president of Enrich's research and development division. "A natural source of fiber, ChitoRich also contains erythorbic acid er·y·thor·bic acid n. An optical isomer of ascorbic acid used as an antioxidant. , an ingredient with antioxidant antioxidant, substance that prevents or slows the breakdown of another substance by oxygen. Synthetic and natural antioxidants are used to slow the deterioration of gasoline and rubber, and such antioxidants as vitamin C (ascorbic acid), butylated hydroxytoluene properties that enhances the effectiveness of chitosan." The excessive consumption of fats in today's typical diet has been linked to numerous human health problems, including obesity, cardiovascular diseases, diabetes and cancer. "The link of such diseases to fat consumption underscores the importance of maintaining a low-fat diet low-fat diet A diet low in fats, especially saturated fats, which has a positive effect on arthritis, CA, ASHD, DM, HTN, obesity, and strokes. See Diet, Low-fat snack; Cf Animal fat, High-fat diet. , exercising properly and consuming effective dietary fibers," McCausland said. "Clearly, chitosan's effectiveness and safety has been well established through scientific studies in this country and internationally over the last 30 years." For more information on fat-binding ChitoRich, call 1-800-748-8288. Orem, Utah-based Enrich International, Inc. develops and markets more than 200 nutritional supplements Nutritional Supplements Definition Nutritional supplements include vitamins, minerals, herbs, meal supplements, sports nutrition products, natural food supplements, and other related products used to boost the nutritional content of the diet. and encapsulated herbal products. Known for its exhaustive research, Enrich distributes products through direct-selling to more than 150,000 independent distributors in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada, Australia, Russia and Malaysia. -0- Note to Editors: Chitosan, the primary ingredient in ChitoRich, is a natural fiber from shellfish. More than 30 years ago, researchers worked to eliminate the problem of accumulating discarded shells of shrimp, crabs and lobsters. From that effort, the natural polymer chitosan was developed. More than 30 years of research with chitosan has demonstrated its abilities, which includes strong lipid-binding activity in mammals and its safe application in humans. For technical questions, please call Dwayne Dyer at 801/226-2600, ext. 1320. CONTACT: FJCandN Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , Salt Lake City Tim Brown Timothy Donell Brown (born July 22, 1966) is a retired wide receiver, who played in the National Football League. He spent sixteen years with the Oakland Raiders, during which he established himself as one of the League's most prolific wide receivers. , 801/521-2903 x 104 |
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