New EyeHear Learning Software Teaches Language in Half the Time.

Business Editors/Education Writers/High-Tech Writers

PHOENIX--(BUSINESS WIRE)--June 17, 2003

Test Results: 38 hours of EHL Training Equals One Year of

College Language Courses & Two Years of High School Classes

EyeHear Learning(TM) Inc. announced today the availability of its flagship product EyeHear English1, targeted for students of any age that desire to learn English as a second language. The software is a CD-ROM-based language learning method that enables students to master one year of language study in 38 hours. The product is designed for beginning, intermediate and advanced language learners in primary and secondary education as well as for individuals. Studies show that the EyeHear English1 students realize reading comprehension and grammatical skill improvements at twice the rate of published norms for traditional English as a Second Language teaching methods.

"Our software has gone through rigorous testing and is proven to provide superior language acquisition skills in a fraction of the time of any other method," said Dr. Carol Johnson, president of EyeHear Learning Inc., and inventor of the EyeHear Learning Method(TM). "We hope and believe this breakthrough has the potential to greatly benefit students, educators and even society itself as people are able to communicate more effectively with one another."

"The truly ingenious aspect of the EyeHear Learning software is that it introduces syntax, grammar and the English sound system. Students find it a painless, effective tool to 'jump start' their English skills development," stated Duffy Galda, department chair, language, Pima Community College. "I would highly recommend this software for any institution focused on developing alternative delivery options for their ESL students. We are already moving toward open-entrance, open-exit individualized instructional uses with this software."

"We're very excited to begin using the EyeHear Learning Method in our online ESL classes taken by teachers across the country," said Mary Briden, director of education programs and partnerships, Rio Salado College. "This innovative and effective new tool should provide teachers with excellent preparation to meet the needs of their students."

The EyeHear Learning Method

The EyeHear Learning method is based on the understanding that students need three things to function in a new language: sound, vocabulary and grammar. As its name implies, the EyeHear Learning methodology closely matches the way in which children learn their native language. For example:

-- Words are matched with pictures. Each language has its own

unique sound inventory and many new language learners have

difficulty understanding what they are hearing. With EHL,

students see a picture of each word while they hear the word

being spoken, unlike the traditional translation method, which

can be inhibiting and inefficient.

-- The vocabulary base is learned first. Successful language

learners need to learn as many words as possible, as quickly

as possible. Each chapter teaches a set of 90 vocabulary words

and their appropriate articles (a, an, the). Because

repetition is key for long-term retention of new words, each

word is repeated many times.

-- Words are combined to teach grammar. Because implicit

knowledge of grammatical structure is key to language

function, the EHL method does not teach grammar rules by

explanation or memorization. Instead, the lessons teach

grammar by example, helping learners to recognize what sounds

correct, just like native speakers.

-- Different native speakers pronounce words and sentences.

Because understanding a language requires adapting to

different speakers, voices and dialects, several native

speakers are used in each lesson.

Impressive Test Results

In the summer of 2002, two studies were conducted at Pima Community College to evaluate the efficacy of the EHL approach compared to current methods used to teach English as a Second Language. CELSA, a nationwide standardized test of reading comprehension and grammar, was used as the standard for comparison. The studies had high school age to adult students using the EyeHear English1 software for 10-12 hours of training. The results are as follows:

-- Study #1: Beginner students used the software randomly, moving

through the chapters and lessons at will. Students gained five

points on CELSA, showing that the EHL method of learning could

be applied less strictly and still get the improved results.

-- Study #2: Advanced students studied the software randomly,

resulting with no change in points gained, but with a

significant increase in vocabulary words gained. Of 24 test

words, students knew 36% of the words before the training and

86% after. Therefore, although advanced students may not

benefit from the EHL English1 CD for improving grammar skills,

it greatly helps in improving vocabulary development.

EyeHear Learning Products Meet Standards of "No Child Left Behind" Act of 2001

EHL software products meet the qualifying standards of targeted education funds from the federal "No Child Left Behind" Act of 2001. The act, a landmark in education reform designed to improve student achievement and change the culture of America's schools, places an increased emphasis on reading, especially for young children, enhancing the quality of our nation's teachers, and ensuring that all children in America's schools learn English. The guiding ideas behind the act are that schools and districts work best when they have greater control and flexibility, when scientifically proven teaching methods are employed, and when schools are held accountable for results. To view the complete workbook on the 2001 Act, visit www.ed.gov/offices/OESE/reference.pdf.

Pricing, Availability and Additional Products

EyeHear English1 is available now for $179. For students, it is available at college bookstores and the EyeHear Learning Web site for only $69. The CD-ROM includes 15 chapters, each having five lessons and each lesson taking 30 minutes. This design allows for a student to complete one lesson each day, one chapter per week. Special pricing is available for educational institutions as low as under $20 per student. EyeHear English2 availability is August of 2003, while the company expects to release EyeHear Spanish1 in June 2003 and EyeHear Spanish2 in September 2003. Workbooks will accompany all software products.

About EyeHear Learning Inc.

Founded in 2001, EyeHear Learning Inc. develops a comprehensive suite of software for language acquisition. Designed for beginning, intermediate and advanced language learners, the EyeHear Learning product line currently consists of Spanish and English versions with a French version expected in Q4 of 2003. Continually advancing levels of the current line as well as additional language versions are also in development. The company's goal is to bring a new level of expectation to language learning. EyeHear Learning is a privately held company located in Tucson, Ariz. For more information, visit www.eyehearlearning.com or call 520/293-4289.

EyeHear Learning and the EyeHear Learning Method are trademarks of EyeHear Learning Inc., all rights reserved.