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New Executives to Expand TheStreet.com's Multimedia Presence.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- TheStreet.com, Inc. (Nasdaq: TSCM TSCM technical surveillance countermeasures (US DoD)
TSCM Tactical Strike Coordination Manager
TSCM Tactical Strike Coordination Module
TSCM Temperature Scram Circuit Monitor
TSCM Tomahawk Strike Coordination Module
), a leading provider of financial commentary, analysis and news, announced today the appointment of two accomplished online veterans to its senior management team. Alexander Spinelli will fill the role of Chief Technology Officer (CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. ) and Craig Calder Craig Calder was a fictional character on ITV's Emmerdale from 2001 - 2002. He was played by Jason Hain. Family
  • Mother: Maggie Calder
  • Sister: Lucy Calder
See Also
  • Emmerdale Cast List
 will serve as Senior Vice President of Marketing. These new hires clearly demonstrate TheStreet.com's commitment to content innovation, multimedia audience development and revenue growth.

"TheStreet.com has entered the next phase of our business cycle," said Jim Lonergan, president and chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of TheStreet.com. "We survived the dot com dot com - com  bust and reached sustained profitability. Now, aided by our two new experienced hires, we will move forward in an increasingly focused growth effort."

Spinelli is a senior technology innovator and strategist with vast global experience. He brings almost 15 years of technology expertise to TheStreet.com. Most recently he was Global Head of Advanced Technologies & Innovation for The AXA AXA Anguilla, Anguilla (Airport Code)
AXA Alpha Chi Alpha
AXA Animal Crossing Ahead (online forum community/guide to the game Animal Crossing)
AXA Auxiliary Artery
 Group, a world-wide financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 provider. Prior to that, Spinelli held a senior technology position at Viacom. There, he developed a digital asset management system - an achievement in the field of enterprise technology solutions for financial services and media organizations aimed at maximizing return on investment (ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ) and reducing costs.

"Alex's business and management savvy in the financial and media space, coupled with his ability to apply emerging technology solutions in the marketplace, will improve the efficiency and effectiveness of our delivery of products and content." said Lonergan.

Spinelli is eager to apply his talents to a role in the unique market space in which the company operates. "TheStreet.com is a rare combination of a powerful brand with multi-channeled distribution of focused, interactive content," Spinelli said. "I am excited about joining the team and having the opportunity to create a culture of innovation that aims to develop an agile and enabling technology platform that will prepare the company for further growth."

Calder, who has won recognition for developing a patented ad-serving concept that has become an industry standard, comes to TheStreet.com with more than 20 years experience in the media industry. Most recently he served in senior online sales and marketing roles at Doubleclick, New York Times Digital, and Nickelodeon Online.

"For this role, we sought a candidate with experience in on-line advertising, paid on-line subscriptions, and a new media background who can take advantage of trends in the space," Lonergan said. "Craig met and exceeded these criteria."

When asked what attracted him to the Marketing Specialist position, Calder said: "I am impressed by TheStreet.com's existence as one of the few online brands to create a successful revenue model that balances subscription products and display advertising. Now I have the chance to help take that powerful combination to the next level. It's an online marketer's dream to be able to leverage the brand power of Jim Cramer This article is about the television personality and host of Mad Money. For the champion Scrabble player, see Jim Kramer.

James J. "Jim" Cramer (b.
 and TheStreet.com."

About TheStreet.com, Inc.

TheStreet.com, Inc. (Nasdaq: TSCM - News) is a leading multimedia creator of business and investment content, which it makes available through online publications, content syndication and audio and video programming. Founded in 1996, TheStreet.com, Inc. pioneered the electronic publishing of financial information on the Internet through its creation of TheStreet.com, a subscription-based news and commentary Web site. Today, TheStreet.com has more than 18 services, offering various types of investors information they can use to help them make better informed investing and trading decisions.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 19, 2006
Words:568
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