New Estimates Just In Predicts That Food and Beverage Advertisers Will Spend $288 Million Advertising Online In 2007, A 36.6% Increase Over Last Year.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c55217) has announced the addition of new eMarketer report CPG CPG central pattern generators. Online: Food and Beverages F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. Party On to their offering. The food and beverage category now leads the U.S. consumer package goods (CPG) industry in online advertising, but in 2006 it still spent only a little over 2% of its total $8.6 billion advertising spending budget online. The CPG Online report analyzes the online spending trends of one of the largest and most influential advertising categories. Representing a large part of the category, food and beverage advertisers cut spending in every major media last year -- except the Internet, and eMarketer estimates they will spend $288 million advertising online in 2007, a 36.6% increase over last year. Why is Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. becoming a staple 1. (language) STAPLE - A programming language written at Manchester (University?) and used at ICL in the early 1970s for writing the test suites. STAPLE was based on Algol 68 and had a very advanced optimising compiler. 2. for food and drink marketers? Key questions the "CPG Online" report answers: -- How do consumers search for consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one ? -- Why is the CPG industry's spending on search marketing relatively low? -- Are consumers using online coupons See e-centives. ? -- Are CPG companies ready for mobile marketing? -- What are food and beverage marketers doing to engage consumers online? -- And many others... The CPG Online report aggregates the latest data from a wide range of marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions -- right now. Content Outline: Executive Summary U.S. Online Advertising Spending by Food and Beverage Companies, 2006-2011 (millions) -- Issues & Questions -- The eMarketer View Key eMarketer Numbers: CPG Online - Food and Beverages -- Advertising Spending U.S. Advertising Spending by Food and Beverage Companies, by Product, 2005 & 2006 (millions and % change) U.S. Advertising Spending by Food and Beverage Companies, by Media, 2005 & 2006 (millions and % change) Media Distribution of U.S. Advertising Spending by Food and Beverage Companies, 2005 & 2006 (% share) Top 10 U.S. Advertising Categories, Ranked by Spending, 2005 & 2006 (millions and % increase/decrease vs. prior year) Top Five Super Bowl Advertisers, Ranked by Spending, 1987-2006 (millions) Top 10 U.S. Product Categories, Ranked by TV Advertising Spending, 2005 & 2006 (millions and % increase/decrease vs. prior year) Top 20 Industries for U.S. Local Broadcast TV, Ranked by Advertising Spending, 2005 & 2006 (millions and % increase/decrease vs. prior year) Top 10 U.S. Product Categories, Ranked by Cable TV Advertising Spending, 2005 & 2006 (millions and % increase/decrease vs. prior year) Top 20 U.S. Cable TV Advertisers, Ranked by Spending Increase vs. Prior Year, 2005 & 2006 (millions) Online Advertising Impressions for U.S. Consumer Goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and Companies, by Product, March-November 2006 (millions) Top 10 Advertisers in the U.S. Consumer Goods Industry, Ranked by Online Advertising Impressions, December 2006 (millions) -- Paid Search Advertising Web Site Visits Coming from Search Engines, by Category, Week of September 30, 2006 (% of total visits) Leading Web Site Subcategories for U.S. Traffic from Search Engines, October 8-14, 2006 (% of total traffic in each sub-category) U.S. Adult Internet Users Internet user n → internauta m/f Internet user Internet n → internaute m/f Who Search Online for Consumer Goods, by Segment and Frequency, September 2006 (% of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. ) Categories of Consumer Packaged Goods for which U.S. Adult Internet Users Search Online, by Gender, September 2006 (% of respondents in each group) Types of Web Sites that U.S. Adult Internet Users Visit to Search Online for Consumer Packaged Goods, by Age, September 2006 (% of respondents in each group) Reasons that U.S. Adult Internet Users Search Online for Consumer Packaged Goods, by Gender, September 2006 (% of respondents in each group) -- Consumer Behavior Demographic Profile A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want of U.S. Internet Users Who Visit Home/Lifestyle-Food Web Sites, July 2006 (% composition of unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. ) Percent of Household Grocery Shopping that Is Done by U.S. Adult Consumers, by Age and Gender, 2006 (% of respondents in each group) Top 10 Home/Lifestyle-Food Web Sites among U.S. Internet Users, Ranked by Unique Visitors, July 2005 & July 2006 (thousands and % increase/decrease vs. prior year) Channels through which U.S. Adult Internet Users Would Purchase Consumer Packaged Goods after Searching Online, by Segment, September 2006 (% of respondents) U.S. Adult Internet Users' Responses to Banner Ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. and Search Engine Text Ads, July 2006 (% of respondents) Click-Through Rates The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed for U.S. E-Mail Marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Campaigns, by Industry, January-June 2006 Methods of Contacting Friends on the Web Sites of Major U.S. Food Brands, 2005 (% of sites) Online Trends to Watch Methods by which Web Sites of Major U.S. Food Brands Are Located, 2005 (% of cases) Online Activities of U.S. Internet Users, July 2006 (% of respondents) Coupons, Online and Off U.S. Internet Coupon Usage, 2006 (millions and % change vs. prior year) Source from which U.S. Adult Coupon Users Prefer to Receive Coupons, 2001 & 2006 (% of respondents) Top 10 Product Categories in the U.S. Consumer Packaged Goods (CPG) Industry, Ranked by Free Standing Insert (FSI FSI Foreign Service Institute FSI Fluid Structure Interaction FSI Fuel Stratified Injection FSI Federazione Scacchistica Italiana (Italian Chess Federation) FSI Free Standing Insert FSI Flight Simulator ) Coupons Distributed , 2005 & 2006 (millions and % decrease vs. prior year) U.S. Adult Internet Users Who Obtained Coupons Online in the Past Month for Offline vs. Online Purchases, 2001 & 2006 (% of respondents) U.S. Adults Who Obtained Coupons Online in the Past Month for Offline Purchases, by Gender, March-April 2006 (% of respondents in each group) -- Games for All Ages Percent of Media Budget that U.S. Advertising Executives Plan to Allocate to Select New Online Media in 2007 Planned Spending in the Next Year on Emerging Advertising Tactics according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. U.S. Online Marketers , 2005 & 2006 (% of respondents) U.S. Video Game Advertising Revenues, by Segment, 2005-2010 (millions) U.S. Advergaming Spending, 2006-2011 (millions) U.S. Consumers and Video Gamers Who Are Aware of and/or Have Seen In-Game Advertisements, by Age, June 2006 Video Game Console A specialized desktop computer used to play video games. The three most popular game consoles are Sony's PlayStation 3 (PS3), Nintendo's GameCube and Microsoft's Xbox. Game software is available on CDs or DVDs, although earlier game machines used cartridges containing read only memory Users in the U.S., by Age and Gender, Q4 2006 (thousands) Attitudes of U.S. Male Online Gamers Ages 18-34 toward In-Game Advertising In-game advertising (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. 2005 spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1. , 2006 (% of respondents) Top Internet Categories among U.S. Female Internet Users, Ranked by Unique Visitor Growth, December 2005 & December 2006 (thousands of unique visitors and % increase vs. prior year) U.S. Parents Who Are Concerned About the Amount of Time Their Children Spend Doing Select Media Activities, December 2006 (% of respondents) Visible Brand Marks in Advergames on the Web Sites of Major U.S. Food Brands, 2005 (% of advergames) Advergames on the Web Sites of Major U.S. Food Brands, by Category, 2005 (% of advergames) -- Emerging Opportunities U.S. Online Video Advertising Spending, 2001-2011 (millions) U.S. Online Video Viewers, by Frequency, March 2006 & December 2006 (% of respondents) U.S. Online Video Viewers, 2003-2011 (millions) Metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. of U.S. Online Video Advertising vs. TV Commercials, 2007 (% increase vs. TV) Streaming/Downloaded TV Network Online Video Users vs. Total Internet Users Who Are Likely to Purchase from Companies that Advertise on Their Favorite Programs, 2007 (% of respondents) U.S. Brand Marketers Who Plan to Use Social Networking See social networking site. social networking - social network Marketing Tactics in the Next Year, 2006 & 2007 (% of respondents) Interest in Online Shopping Activities among U.S. Internet Users Who Are Also Interested in Social Networking Sites A Web site that provides a virtual community for people interested in a particular subject or just to "hang out" together. Members create their own online "profile" with biographical data, pictures, likes, dislikes and any other information they choose to post. , November 2006 (% of respondents) U.S. MySpace.com Users, by Age, June 2004 & February 2007 (% of respondents) Members of Mobile Social Communities Worldwide, 2006 & 2011 (millions) Average Click-Through Rate for Internet Banner Ads vs. Mobile Banner Ads Worldwide, 2006 U.S. Online Advertisers and Agencies that Will Be Leveraging Short Codes on Product Packaging and within Non-Mobile Ads, 2006 (% of respondents) Types of Mobile Advertisements that Interest U.S. Mobile Phone Users , February 2007 (% of respondents) -- Related Information and Links Related Links Contact Report Contributors -- About eMarketer A Trusted Resource For more information visit http://www.researchandmarkets.com/reports/c55217. |
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