New Engelhard Films Create Eye-Catching Effects for Packaging, Decorative Products.Business Editors ISELIN, N.J.--(BUSINESS WIRE)--Aug. 28, 2002 A new line of special-effect films from Engelhard (NYSE NYSE See: New York Stock Exchange : EC) combines the fluorescent effect so popular in the `60s and `70s with eye-catching iridescence iridescence (ĭr'ədĕs`əns), exhibition of rainbowlike colors on a surface. It usually results from interference when light composed of different wavelengths is reflected from the superficial layers of organic or inorganic substances, to create striking packaging and decorative products. Fluoridescent(TM) films, the latest extension in Engelhard's Aurora(R) special effect films line, are available in five "retro" colors: "GoGo Grape," "Groovy groov·y adj. groov·i·er, groov·i·est Slang Very pleasing; wonderful. groov  i·ness n. Green," "Mellow Yellow," "Psychedelic Orange"
and "Purple Haze."Especially popular with children and teens, the new films provide attractive accent colors to products intended for all age groups. The films are well suited for a wide variety of applications, including decorative wrapping, ribbon and bows. Fluoridescent films are ideal for conversion to sheets and short rolls for gift-wrapping and tissue or for shredding as decorative packaging material, such as "grass" for gift baskets. The films may also be cut into glitter. Fluorescence is the property whereby light of certain wavelengths is absorbed and then re-emitted at longer wavelengths. Though the neon effect is obvious in ordinary light, Fluoridescent films, which contain fluorescent dyes, really "pop" under black light. Untinted Aurora films express color (Law) See the Note under Color, n. os>, 8. See also: Express through light interference--not with pigments or dyes. A unique extrusion process produces more than 100 microlayers at a time, creating a spectacular multicolor effect in a 17-micron-thick film. The complex structure contains alternating layers of different polymers. When white light strikes the film, it is partially reflected from each layer of the film's optical core. The reflected light rays interact to create complementary reflected and transmitted colors, so the film appears to express different colors as a person's viewing angle changes. Varying the number of layers and polymers can influence color density and film strength. By incorporating tint 1. TINT - Interpreted version of JOVIAL. [Sammet 1969, p. 528]. 2. tint - hue into the micro-layers, Fluoridescent films retain much of their transparency, while adding an exciting new look to the film's iridescent ir·i·des·cent adj. 1. Producing a display of lustrous, rainbowlike colors: an iridescent oil slick; iridescent plumage. 2. , color-shifting qualities. A range of tinted tint n. 1. A shade of a color, especially a pale or delicate variation. 2. A gradation of a color made by adding white to it to lessen its saturation. 3. A slight coloration; a tinge. 4. and untinted Aurora special effect films are produced by Engelhard in a variety of polymers and thicknesses and with a broad range of thermal, mechanical and chemical properties. The films may be used alone or with other films, graphics, background colors or embossing embossing, process of producing upon various materials designs or patterns in relief by mechanical means. The material is pressed between a pair of dies especially adapted to its hardness and the depth of the design needed. to achieve eye-catching effects. For more information about Fluoridescent films or other Aurora films, please call 800-758-9564 or visit www.aurorafilm.com. Engelhard Corporation is a surface and materials science materials science Study of the properties of solid materials and how those properties are determined by the material's composition and structure, both macroscopic and microscopic. company that develops technologies to improve customers' products and processes. A Fortune 500 company, Engelhard is a world-leading provider of technologies for environmental, process, appearance and performance applications. For more information, visit Engelhard on the Internet at www.engelhard.com. --30--bw/ny* csm
CONTACT: Engelhard Corporation, Iselin
Media:
Ted Lowen, 732/205-6360
or
Investor Relations:
Peter Martin, 732/205-6106
KEYWORD: NEW JERSEY
INDUSTRY KEYWORD: ENVIRONMENT MANUFACTURING PRODUCT
SOURCE: Engelhard Corporation
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