New Emission Rules Trigger Product Upgrades of Marine Generator Sets.

PALO ALTO, Calif. -- With the Environmental Protection Agency (EPA) and International Maritime Organization (IMO) mandating reduction in emissions from marine generator sets, manufacturers have initiated earnest efforts to improve their products to meet these regulations.

New analysis from Frost & Sullivan (http://www.powersuppliesandbatteries.frost.com), World Marine Generator Set Markets reveals that this market generated revenue of $5.29 billion in 2004. Total market revenue expects to reach $8.01 billion in 2011.

If you are interested in a virtual brochure, which provides manufacturers, end-users and other industry participants an overview of the latest analysis of the World Marine Generator Set Markets, then send an email to Melina Gonzalez -- Corporate Communications at [e-mail] with the following information: your full name, company name, title, telephone number, fax number and email. Upon receipt of the above information, an overview will be sent to you via email.

The EPA for North America and marine pollution convention (MARPOL) annex VI for the European Union have instructed manufacturers of marine generator sets to ensure better combustion to lower emissions. Some of the technical improvements made to generator set engines to ensure compliance with the rules include better engine performance, reduced white smoke during start-up, and very less black smoke during constant acceleration.

"Large companies are working toward ensuring that timing, rate, and pressure of fuel injection and exhaust valve operations are fully controllable," states Frost & Sullivan Research Analyst Himanshu Jain. "The EPA and IMO are also expected to pay greater attention to components that reduce emissions such as particulates, carbon monoxide, and carbon dioxide."

Another novel technology for marine engines is the common rail, which specifically controls discharge caused by heavy fuels in larger equipment. The need to comply with regulations and availability of such improved machines has driven demand for marine generator sets.

While diverting huge sums of money to develop newer technologies to comply with emissions regulations, the bigger companies are also investing heavily in marketing these new technologies, especially to Asian countries.

With increasing demand for marine generator sets, manufacturers offshore their production to countries in Asia for their lower manufacturing and labor costs. However, this region lacks the technical skills and high-grade steel, iron ore, and certain designed components needed for production.

In spite of these issues, Asia is turning out to be a hub for manufacturers as licenses are a lot easier to come by in this region. Since end users are less aware of technological progress in the market, clever marketing and cautious business development strategies will be needed to drive business in this region.

Manufacturers have to train local dealers about the latest product offerings and technology trends to avert the problem of customer dissatisfaction. After-sales service and efficient maintenance and repair operations also require well-trained personnel.

Joint ventures with domestic manufacturing companies can help reduce production costs and enhance relationships with local shipbuilding yards. As the future of the marine generator industry links to the shipping industries, generator manufacturers need to judiciously manage their inventory and have to provide excellent after-sales services to build up loyalty.

"Smaller manufacturers follow the lead of the bigger ones and incorporate electronic engines, common rail fuel injection, and monitoring systems in their products to hold their own in the market," notes Jain.

The World Marine Generator Set Market, a part of the Power Generation Equipment and Services Market (9851) subscription, is divided into four main geographical sections -- North America, Europe, Asia Pacific, and Rest-of-World. End-user applications such as pleasure, commercial, and defense vessels segment the study. The market overview and revenue forecast according to outputs and end users, as well as competitive analysis of each regional market are present. It also provides in-depth discussion of market trends, as well as possible industry challenges and strategic recommendations to enable companies to overcome those restrictive factors. Interviews and executive briefings are available to the press.

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World Marine Generator Set Market

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Keywords in this release: marine generator set, world, Environmental Protection Agency, EPA, marine pollution convention, MARPOL annex VI, pleasure, commercial, defense, International Maritime Organization, IMO, common rail fuel injection, carbon monoxide, carbon dioxide, research, information, market, trends, technology, service, forecast.