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New Elations[R] Formula Delivers More Joint Comfort in Six Days*.

Clinical study of boron boron (bōr`ŏn) [New Gr. from borax], chemical element; symbol B; at. no. 5; at. wt. 10.81; m.p. about 2,300°C;; sublimation point about 2,550°C;; sp. gr. 2.3 at 25°C;; valence +3.  leads to fastest-working glucosamine glucosamine /glu·co·sa·mine/ (gloo-ko´sah-men) an amino derivative of glucose, occurring in glycosaminoglycans and a variety of complex polysaccharides such as blood group substances.  and chondroitin-based supplement on the market

CINCINNATI -- According to according to
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

 a recent clinical study1, newly-formulated Elations[R] drink supplement with increased boron delivers improved joint comfort in as little as six days - faster than any leading competitive product. Elations' new patent-pending formula still delivers the levels of glucosamine and chondroitin chondroitin (kn·droiˑ·tin),
 that the National Institutes of Health (NIH "Not invented here." See digispeak.

NIH - The United States National Institutes of Health.
) found improved joint comfort among moderate to severe osteoarthritis osteoarthritis
 or osteoarthrosis or degenerative joint disease

Most common joint disorder, afflicting over 80% of those who reach age 70. It does not involve excessive inflammation and may have no symptoms, especially at first.
 sufferers. New Elations also features 6mg of Boron and an improved taste.

Since Elations was introduced in October of 2007, baby boomers See generation X.  and others who have sought improved joint comfort have increasingly abandoned the inconvenience and slower effectiveness of pills and addressed their needs by drinking the once-daily beverage. The unique drink format of Elations eliminates the need for consumers to take three to six large pills a day, which many people find uncomfortable to swallow and difficult to remember. Convenience, coupled with Elations' more easily absorbed liquid form, are some of the reasons why consumers have chosen Elations over pills and made it the fastest growing glucosamine and chondroitin supplement in the U.S.

Now, thanks to the 6mg of boron in Elations' new formulation, those seeking improved joint comfort have a greater reason to choose Elations.

"By increasing the level of boron, which studies have shown helps to address some of the causes of joint discomfort, we are providing consumers a fast, safe, effective way to obtain improved comfort for their joints," said Robert Sarama, Elations Chief Scientist. "These benefits coupled with the benefits of glucosamine and chondroitin and an easily-absorbed, refreshing, convenient drinkable form, osteoarthritis sufferers are addressing the source of discomfort and creating building blocks for healthier, more flexible joints."

The new Elations formula will replace the current Elations product on store shelves beginning in May 2009. The addition of boron will not affect the price of the product that hundreds of thousands of Americans have come to love. Beyond quicker results, consumers will also notice an improved product taste in response to rigorous consumer testing.

Elations is available nationwide. Consumers can purchase the product in the following locations:

* Grocery stores in the nutritional drinks aisle

* Drug stores in the supplement aisle

* Mass merchandisers


Elations will continue to be available in its two popular flavors: Raspberry raspberry, name for several thorny shrubs of the genus Rubus of the family Rosaceae (rose family) and for their fruit (see bramble).

Any of many species of fruit-bearing bushes of the genus Rubus in the rose family.
 White Grape and Cranberry cranberry, low creeping evergreen bog plant of the genus Oxycoccus of the family Ericaceae (heath family). Cranberries are considered by some botanists to belong to the blueberry genus Vaccinium.  Apple. The bottles can be purchased individually or in 6-packs. Suggested retail price for the 6-pack ranges from $6.97 - $7.99 and $1.19 - $1.39 for the individual 8-ounce

About The Elations Company

ELATIONS[R], the fastest-growing brand of glucosamine and chondroitin supplements in the U.S., was formulated based on the National Institutes of Health GAIT Study conducted in 2006, which showed that 1500 mg of glucosamine and 1200 mg of chondroitin, taken daily, significantly reduced joint pain among those with moderate to severe osteoarthritis. In late 2008 the company completed a double-blind, randomized ran·dom·ize  
tr.v. ran·dom·ized, ran·dom·iz·ing, ran·dom·iz·es
To make random in arrangement, especially in order to control the variables in an experiment.
, placebo-controlled clinical study. The results (at 99% confidence) demonstrated that Elations improved joint comfort in as little as six days, with many participants reporting improved comfort within three days*. Based in Cincinnati, the company is staffed by a dedicated team with a passionate commitment to keep baby boomers booming. To learn more about the brand and company, visit

*This statement has not been evaluated by the Food & Drug Administration. This product is not intended to diagnose diagnose /di·ag·nose/ (di´ag-nos) to identify or recognize a disease.

1. To distinguish or identify a disease by diagnosis.

, treat, cure or prevent any disease.

1 The study, conducted by Hill Top Research in October 2008 in Cincinnati, OH, was a double-blind, randomized, placebo-controlled study which tested at a 99% confidence level. The results demonstrated that Elations improved joint comfort in as little as six days, with many participants reporting improved comfort within three days.
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Publication:Business Wire
Article Type:Clinical report
Date:May 11, 2009
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